As a general rule of thumb, the purpose behind Google’s algorithm and other search engine’s algorithm derives from the priority of putting the user first. What you may think is aesthetic may not be what is perceived as aesthetic in your general audience’s perception.It is therefore important to do an audience analysis as well as a competitor analysis in order to gauge the target market of your niche. Find out what is working for your top competitors in your niche and replicate their success by emulating their sales funnels and keyword targets. There is so much potential to follow what works and ignore what doesn’t with the priority of personalising it to suit your own website’s theme.
When it comes to off-site SEO, it is important to stick to the best practices of SEO as recommended by Google. With several cheap SEO provider options offering “high domain rank (DR) and page rank (PR)” links, many of these links often come with a black tag to them which may lead to a harsh penalty being applied to your website. Other spam links include Web 2.0 properties as well as other social links that are from fake accounts or blacklisted profiles.To build a solid and trustworthy off-site SEO link profile, you will need to do proper outreach to authorities within your niche. It is easier to create a relationship with blogs and single owned websites where there isn’t a rigid procedure for building relationships. For example, it would be easier to contact a blog owner of a parenting blog than compared to a parenting company’s website such as BabyCenter.