On-site SEO is also be referred to as on-page SEO. This is the act of optimising elements on your website so that you can boost your website on search engine visibility and ranking. The practice will include optimising both the HTML source code and content of pages on site.
What is on-site SEO?
In simple, on-site SEO is described as making some website appeal both to the internet users and search engines. This will review and boost the visibility of your website and as well improve the coding and technical set-up that may only be identified by search engines.
The way search engines evaluate our websites if much different from our own human perspective. For example, Google or Bing may look into how well your website was designed, the quality of the content, and even the value of the products or services you are offering to the E-market. In simple, a search engine will evaluate a website for the technical side.
What Is The Difference Between On-Site And Off-Site SEO?
On-site SEO is the ground on which off-site SEO is built on to. If it is not considered, off-site optimisation may not have value. Off-site SEO is much into supporting your website from external considerations. This will involve activities carried outside your blog or on social media. Some of the elements of off-site SEO are; inbound links, back-links, and comments to other websites, social media marketing of your blogs, paid links, article directory submissions, and press releases.
As much as there are different techniques involved in these two types of SEO, their purpose is the same- to increase the traffic of your website to search engines.
How Do You Do On-Page SEO Step By Step?
For you to come with a page that will rank on a search engine for a given keyword, there are two components that you must really consider which are on-site and off-site SEO link creation. The following is what you should do to your on-page SEO step by step;
- Crawl your blog – find out which pages on your website that has been indexed the search engines and exports the results to excel for fixing.
- Carry out an SEO audit and come up with your site design
- Update your page titles, URLs and meta descriptions
- Create a value proposition – define the purpose of the given page and your website at large.
- Have a defined audience target – define whether it is a single buyer or multiple buyers.
- Plan new page titles
- Add new meta descriptions
- Track keywords and topics for each page
- Review and edit page contents as required.