Google My Business: Optimizing your Local Business for Improved Visibility

GrowSEO February 17, 2018 0 Comments

Any location-based business looking to dominate the local SEO should already have it at the back of their mind that they would need to claim and verify their local business, and what better way to get this done than on Google provided Google My Business page. We have previously talked about how to claim and verify your business on the Google My Business listing.

Local businesses which qualify to get listed on Google My Business can take advantage of the offer and claim their free business listing on Google. You would, of course, need to include some basic information about the business/company like its address, phone number(s), hours of operation, payment methods and so on. All it takes to get started is heading over to the business section and fill in all the required information. As a local business, getting your business listed on Google My Business should be one of your first priorities as you get a better chance of appearing in several of Google useful connect for businesses like the Local Pack, Google Maps, Local Finder and of course Google search.

Optimizing Your Google My Business Listing

The first things to do are claim and verify your business listing but after that, you still need to optimize this listing and also regularly check back to ensure your listing still remains accurate.

One way to optimize your GMB listing is by answering several questions about your business profile. This way, your listing is completely packed with useful information which your potential customers could use to locate your business. On the flip side, Google My Business listing allows other users to ‘suggest’ a change to the information on your business listing – and these other users include your competitors.

The “suggest an edit” option on the Google My business page allows searchers make changes to your listing, so you need to regularly log in and check your listing to make sure your listings are still as is or decline undue changes which are waiting for approval.

Getting your Google My Business listing claimed and verified is one phase, continually checking to confirm your listing is as should be is the best form of optimizing your listing.