When submitting your web directory submissions, it is strongly recommended that you do not automate the process. There are several SEO providers that offer high incentive packages that are only attractive at face value. Some of them may offer hundreds of directory submissions which can be enticing. However, you must bear in mind that replicated web directory submissions do not fend so well on search engines.
It is advised to create unique descriptions that aid in the quality of your website’s description based on the web directory you are submitting to. The more useful it is for that web directory’s audience, the higher the click through rate will be. Listings that are duplicated and plagiarised are susceptible to Google’s penalties.
You must ensure that your Name, Address, and Phone Number (NAP) is accurate in order for Google and other search engines to categorise your business in search results online. Consistency is the key in making correct web directory submissions which are highly valued by Google and other search engines.
By submitting proper and accurate details of your website and business, you are confirming with search engines the authenticity of your business and therefore gaining brownie points with them. You should include your name, address, phone number, email address, website link, categories, and a short description in each of your web directory submissions.
To significantly benefit from web directory submissions, you should create submissions in prominent web directories such as Google My Business and Bing Places for Business For example, once you create a Google My Business account which will allow you to place your business address on Google Maps. Be sure to verify each listing you create as this will help your website visitors trust your business.