Why making your content keyword rich is critical for your search engine rankings
If you have read any prominent articles on the importance of content, you will know that excellent content is the key to a website’s success. As a website which aims to become the authority of its niche, it is your duty to provide content that is informative to your readers in order to build a strong customer base who trust in your brand.
When it comes to the digital marketing aspect of writing content for your website, content plays a huge role in attracting organic traffic to your website.It is the major indicator that helps search engines crawl your website to locate and categorise the niche your website is in.
Repetitive words that are grouped within a particular category are then matched with web searchers who are interested in the topic you are writing about.
To maximise on this potential of attracting your targeted audience to your website, focus should be placed in placing relevant keywords throughout your content.
This article will touch upon the importance of making your content keyword rich with the assumption that you have already listed out the keywords you wish to target in your website. These keywords should include both SEO main keywords as well as LSI keywords that are long tail keywords.
The difference between short tail keywords and long tail keywords is in the length and the specificness of the keyword. Short tail keywords often compromise of no more than 3 words and are usually broad keywords from the niche whereas long tail keywords are more than 3 words and are more topic specific.
For example, in the parenting niche, the keyword “parenting” would be regarded as a short tail keyword and the keyword “how to potty train a boy” would be regarded as a long tail keyword.
When it comes to keyword placement within your content, the keyword density you choose to use throughout your content is critical. As much as it is important to place keywords so that search engines are able to find them within your content and rank your pages within search results, it is important to not spam the keywords within your content.
There is a constant debate as to what the keyword density is in the eyes of search engines. Although there has never been any official keyword density figure provided by search engines like Google, the suggested value of no more than 5% was derived from case studies and several A/B testing.
The point of not spamming the keywords and going over a 5% keyword density level is to remain informative and to provide value to your readers. If you are viewed as spamming particular keywords, Google and other search engines will most likely blacklist your website and place a penalty on your site for any future ranking.
Lastly, you should take into consideration how search engines love new, unique, and updated content. If you are providing fresh new content to your website on a daily basis, you can be sure to rank well amongst your competitors so long as you have your on-site SEO covered thoroughly.
By posting on a regular basis, search engines will regularly crawl and index your website’s content into its search results.
It is highly recommended that you hire an SEO professional to execute your content marketing strategy. Nailing the right level of keyword density is a matter of trial and error which requires a lot of monitoring after each strategical implementation.
By simply hiring an SEO professional to look over your keyword strategy, you will be avoiding any costly mistakes that may lead to your website being blacklisted from search engines. After all, it is better to be safe than sorry, right?
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