Category: Press Release

Role of a new website press release in search engine optimisation

This is the era of the internet. Nowadays every person, no matter whatever he is working, wants to bring his work online so that he can achieve maximum profit from his work. If you are a small or a big businessman or whatever work you are doing, if you bring your business online, then your opportunities to grow will increase.

Well, there are many ways to bring your work online in the digital market, but the best and useful way is to create a website for you or your business to promote your products or services in the online market. So if you have also a new website, then you can use it to grow your business.

Starting a new website is not a big deal. But to grow your business through that website, it is important to show your website or webpage at the top of the search engine results page (SERP) so that more and more people click on it to access the website. If it happens, the promotion and sale of your products and services will increase and eventually your business will grow.

To reach the top of any search engine page, it is very important to do the best search engine optimisation (SEO) for that. SEO is a set of rules that bring your website into a high rank in search engines and shows a website or webpage at the top of the SERP. If you have a website then the <a href=”https://growseo.com.au/press-release/”>new website press release</a> also plays an important role in the website’s SEO.

<strong>What is a press release?</strong>

A press release is a primary way you can communicate with your company news media. Correspondents, editors, and producers are hungry for news, and usually, they are dependent on new and unique products, company trends, suggestions and signals and news releases for the other progress. In fact, most of the things that you read in newspapers or in publications, on the radio or watching on television, they arise in the form of press releases.

If you have started a website then new website press release can help with your website’s SEO. It can make your website an authority and search engine friendly.

<strong>Get an expert’s opinion</strong>

If you have started a new website and if you want your website to show on the top of the search engine result page (SERP), <a href=”https://growseo.com.au/”>Grow SEO</a> will help you to achieve your target by developing a new website press release. The Grow SEO team is well trained in search engine optimisation and also on how to create a press release for your website. They will help your website to rank on the search engine to get more and more traffic. You can contact us on (07) 3063 2115 or email us on office@growseo.com.au for any of your inquiry and concern.

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GrowSEO October 9, 2018 0 Comments

Website Press Release

There was a time where website press release was relevant for all new websites. However, there has been a massive debate as to whether press releases still hold much flair anymore. The truth is, it has become a two-sided race. Some websites give their press release, and it becomes a hit for them. Some, however, despite spending hundreds of buck just to get their release to thousands of outlet, may get nothing from the adventure.

Consider giants like Apple Inc. or Coca-Cola Company. It will only take seconds or minutes at most for their press releases to become major headlines all over news outlets worldwide.

Can the same be said for your new website? Your guess is as good as mine. However, if you get ignored, there are other benefits that your website press release can fetch you. Some are:

Backlinks acquisition
• Coverage and sales
• When someone researches your industry, your website name will show up on Google.

So doing a website press release isn’t such a bad idea at all but whatever is worth doing is worth doing well. So if you are to optimise your chances of landing something positive with your press release, here is something you should look into.

News worthiness: If your presentation isn’t newsworthy, then no one might care. You may want to look into areas like sponsorship of a charity, online store launch, a competition or poll, receiving an award, new products and services etc. These areas are sure to catch the attention of the public and drag the significant attention you seek.

Attributes of a Good Website Press Release

When you write a press release shabbily, you will get little (if you’re lucky) or nothing for it. That is why it is important that it be well written for optimum results.

A press release often includes the logo of the company to help it gain more recognition online and also some symbols are inserted underneath the last line to signify the end.

Heading: You need a captivating heading in your press release. The reader’s attention needs to be gotten at first glance.
Sub-heading: A good sub-heading should give readers the whole content of the article in one sentence.
First/Opening Paragraph: The opening paragraph has to be crafted in a way that it includes serious information about the content of the press release like who it is for, what the benefits are and why someone should act or not act on it.
Middle Paragraph(s): The mid-paragraph(s) should complement the opening paragraph by adding statistics, research details, testimonials, case studies etc. to the press release.
Conclusion: A good conclusion has to have a call to action and direct a reader to where he can find more info and read more on the subject.
Boilerplate: Includes a brief company description and contact details.

Every new online business needs the right propelling to get the required recognition, and this can be done with a decent website press release. If the elements of a good press release are richly present in yours, you can always be guaranteed of positive results.

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GrowSEO February 5, 2018 0 Comments