How to drive organic traffic to your site with effective SEO tools
For companies wanting to drive more organic traffic to their sites, Search Engine Optimization (SEO) is one of the best tools to have in their arsenal.
However, more than just knowing how to use keywords to their advantage, companies must know how to incorporate their knowledge of SEO into the content of the website to make it more user-friendly and search engine friendly.
As a matter of fact, statistics from MarketDive in 2016 indicate that marketers are seeing SEO as a rapidly growing tool for the trade with 82 percent reporting effectiveness on the rise. Meanwhile, 42 percent of marketers believe that this method’s effectiveness will rise significantly in the years to come.
Onsite SEO vs Off-site SEO
Search Engine Optimization (SEO) is a vast topic for beginners that is divided into different sub categories to make it easier to understand. Take for example, techniques like Onsite SEO and Offsite SEO.
Onsite SEO is the technique in making the website search engine friendly. This means that companies adjust elements within the site to make it easier for search engines to crawl and understand the content and structure of the website. Offsite SEO, in contrast are methods used outside of your website to direct organic traffic to your site.
Why engage in onsite SEO?
While both types of SEOs have their specific uses, its time to understand the benefits and advantages of onsite SEO to maximize its effectiveness for the sites being promoted.
Onsite SEO is important because this tool is totally under the website owner’s control and does not rely on external elements to be effective. From the keyword onsite, this means that companies can juggle the elements within the website to adapt to the strategies used by search engines to make them rank higher on the index.
Aside from this, this is a cost effective method to increase the rank of the site using organic traffic. There is no need to purchase ads to draw traffic into one’s site as the proper use of keywords and content are enough to attract more traffic from internet users.
Quick tips for effective onsite SEO
In recent years, the use of onsite SEO has evolved from merely relying on the volume of keywords to measuring relevance. A report by Moz indicates that nowadays, search engines have grown to become so sophisticated that they are not swayed by the number of times keywords are used.
Now, Google’s search engines are able to understand keywords and their context. This means it is also important to use words that are synonymous to the topic at hand so that relevant searches are given more priority on indexing.
According to the same report, good onsite SEO is equivalent to good content and this has two main requirements. It should supply a demand and should be linkable.
What this means is that the content should be able to cater to the demand of an audience and it should be done in a platform that can easily be linked to by other sites. All this operates under the same premise. If its not relevant or inaccessible, then it is unlikely to rank high in the index.
Keywords in key areas. While keywords alone are not equivalent to a perfect onsite SEO, placing it in key areas is still important. Using the main keywords in the title tag, headlines, alt tags and image labels are still important when it comes to placing high in the SERP. Finding the perfect ratio for the use of keywords in the article body will also prevent search engines from penalizing the site for keyword stuffing.
Navigability. Part of onsite SEO is ensuring that site visitors will have a user friendly experience. Is the structure of the site easy to navigate? Are the links provided relevant to the needs of the user? Are the most important parts of the site on the most visible sections of the page?
It is important to minimize clutter and irrelevant elements in the page not just for users but search engines as well.
Usefulness. In one of the earlier items discussed, it was gleaned that good content requires a demand and linkability. In order to rank higher in the searches, companies should think of their audience first and ask the question: “Is there a market for this?”
Understand if there are actually users who would benefit from the article or if it will be interesting to the target market. Providing quality content does not only rely on structuring but also usefulness. This should be on the foremost of the minds of companies because understanding the audience’s behavior is the first step in determining which keywords they would use in their searches.
The next step is answering as many questions as they can to make the content informative and relevant, and the rest will follow. Companies should make sure that their output will deliver on the search queries in which they rank.
Ensure original content
Proper onsite SEO means that companies must ensure that the content is unique and not simply duplicated from other sites. A site’s uniqueness is among the key elements of ranking in the searches and posting articles or materials from other sites could actually hurt the site in the rankings due to existing policies against plagiarism.
What’s up with Offsite SEO?
If onsite SEO is a great tool to rank high in the SERPs, why should companies allot their resources for tools like offsite SEO?
Offsite SEO, which has been defined as a method of promoting and marketing a company’s website online without the use of digital advertising is made effective with the use of link building, content marketing and social media marketing
This increases the company’s site’s visibility and helps improve its rankings on the search. The proper use of offsite SEO can boost the site’s status but relying mainly on SEO methods to generate profits and not provide value to the users can also impact the company negatively in the long run.
Methods to pull off effective offsite SEO
When using offsite SEO, it is important for companies to understand which method will suit their site the best. Whether it be the promotion of the site, a product or the brand, using the perfect tool will make a world of difference.
Build Links. Link building is a means to rank high on the index by getting a lot of high quality and reputable sites linking back to your company’s content. These are not paid and are considered an effective organic way to drive traffic to the company’s site.
Marketing Content. Link building is closely related to content marketing which is the creation and sharing of online content like blogs, article, info graphics and social media posts which are indirect methods to promote brands and products without resorting to obvious methods like digital advertisements. Like testimonials and word of mouth in traditional media, this creates an interest in the brand, the product and eventually, the company itself and its activities.
Creating a buzz on social media. Social media marketing is also an important tool in offsite SEO. With studies indicating that 30 percent of millennials engage in a brand because of its social media presence, it’s hard to ignore its power over the market. Social media and SEO are closely linked mainly because social media is often used to discover new content and while perfectly crafted SEO caters to these searches.
Finding the perfect balance
Both onsite and offsite SEO are important tools in generating organic traffic for the company. An article by SEO alien indicates that while offsite SEO accounts for 70 percent of the rankings compared to onsite’s 30 percent, making sure that both onsite and offsite are executed well will ensure a boost in the company’s performance in the rankings.
Finding the balance with Grow SEO
While many companies try to decide whether onsite or offsite is the way to go, have the experts at Grow SEO provide you with sound advice on how to balance these two techniques to make it work for your business.
All you need to do is give them a call through 813-773-5513 or send them an email to talk about how SEO can help your business grow.