Category: On Site SEO

ON-SITE SEO

On-site SEO is also be referred to as on-page SEO.  This is the act of optimising elements on your website so that you can boost your website on search engine visibility and ranking. The practice will include optimising both the HTML source code and content of pages on site.

What is on-site SEO?

In simple, on-site SEO is described as making some website appeal both to the internet users and search engines. This will review and boost the visibility of your website and as well improve the coding and technical set-up that may only be identified by search engines.

The way search engines evaluate our websites if much different from our own human perspective. For example, Google or Bing may look into how well your website was designed, the quality of the content, and even the value of the products or services you are offering to the E-market. In simple, a search engine will evaluate a website for the technical side.

What Is The Difference Between On-Site And Off-Site SEO?

On-site SEO is the ground on which off-site SEO is built on to. If it is not considered, off-site optimisation may not have value. Off-site SEO is much into supporting your website from external considerations. This will involve activities carried outside your blog or on social media. Some of the elements of off-site SEO are; inbound links, back-links, and comments to other websites, social media marketing of your blogs, paid links, article directory submissions, and press releases.

As much as there are different techniques involved in these two types of SEO, their purpose is the same- to increase the traffic of your website to search engines.

How Do You Do On-Page SEO Step By Step?

For you to come with a page that will rank on a search engine for a given keyword, there are two components that you must really consider which are on-site and off-site SEO link creation. The following is what you should do to your on-page SEO step by step;

  • Crawl your blog – find out which pages on your website that has been indexed the search engines and exports the results to excel for fixing.
  • Carry out an SEO audit and come up with your site design
  • Update your page titles, URLs and meta descriptions
  • Create a value proposition – define the purpose of the given page and your website at large.
  • Have a defined audience target – define whether it is a single buyer or multiple buyers.
  • Plan new page titles
  • Add new meta descriptions
  • Track keywords and topics for each page
  • Review and edit page contents as required.

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GrowSEO November 15, 2018 0 Comments

Onsite SEO Services

Onsite SEO is also known as on page SEO. It is a service that helps to optimise elements on a website to make it rank higher in search engines as well as bring in quality traffic. <a href=”https://growseo.com.au/on-site-seo/”>Onsite SEO services</a> majorly focuses on streamlining the HTML code source and content of a page.

Onsite SEO that is done in the right way, makes it easier for search engines to understand the content of a website and be able to provide solutions for the search queries made by users.  Good on-site SEO is known to bring quality traffic since it is usually informed of human visitors and not bots.

<strong>Essentials for Onsite SEO Factors</strong>

Several factors help to enhance the importance of onsite SEO services to a business. These factors include:

<strong>Technical Excellence</strong>

Proper technical coding of the website helps to improve indexing in the search engines. It is recommended to check if the crawlers are not indexing the site and then correct them immediately. However, in case you are using WordPress, it is considered to be SEO-friendly platform and the installation of free Yoast plugin help to handle all the technical issues.

Therefore, it is advisable to configure the Yoast SEO and WordPress well to handle all the technical issues concerning the onsite SEO.

<strong>Awesome content</strong>

Content is the king, and this is the reason why so many people visit a particular site. It contains all the pieces of information they are searching on the internet. It is advisable to write top quality content that is readable by the search engines. Informative content with the right keyword makes the website to rank higher in the search engines.

<strong>Flawless UX</strong>

User experience is the main onsite SEO services offered by our consulting firm. It helps many users to understand what your site is all about. The site should easily be navigable so that users can go through your website quickly. A top well designed to attract many users since it is friendly to navigate through and this also fosters ranking in the search engines.
<h2>Onsite Search Engine Optimisation Service</h2>
It involves the following:

<strong>Page Titles</strong>

It is the critical factor for good SEO, and it should contain the keyword or the phrase found in the content. Ensure each page should have its unique title so that Google crawlers will have the natural time of understanding the <a href=”https://growseo.com.au/content/”>content</a> on the page.

<strong>Meta Descriptions</strong>

Many website owners rarely include Meta descriptions in their pages. It is the most important place to add keywords as found in the search engine to attract more clicks from the visitors.  Frequent clicks will see your website ranking high in the search engine and in the process be able to generate more revenue.

<strong>Meta Tags</strong>

Make sure to add a set of keywords inform of Meta tags on various pages. They should be the relevant keywords found in the content of the page. Make sure to research the keywords well before including them as tags.

<strong>URL Structure</strong>

Shorter URLs are known to be friendlier with SEO as compared to long URLs.  Make sure the URL contain the targeted keyword, and this will help to foster higher rankings in the search engines.

<strong>Body Tags</strong>

When writing articles make sure you bring them into headings and paragraphs. It makes it easier for people to read and understand the content of the website. Give these sections lines such as H1, H2, H3 and among others where H1 substitutes the main page title.

<strong>Keyword Density</strong>

Avoid adding too many keywords in the content since the content will not be for human visitors but search engine bots. Instead, spread the keyword well in the content naturally or you can consult <a href=”https://growseo.com.au”>SEO Company</a> for the best on-site SEO services.

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GrowSEO October 11, 2018 0 Comments

Onsite SEO

<a href=”https://growseo.com.au/on-site-seo/”>Onsite SEO</a> is a practice where you consider individual elements of your site and optimise them so that the search engine bots and crawlers can have an easy time. Unlike offsite SEO, here you do not need to search for backlinks.

The coding of your HTML and the content of the site pages matters a lot as far as onsite SEO is the concern. It helps users to understand the content of your site easily and be able to raise any form of concern. Once your site has the right on-page SEO then the chances of ranking high in search engines are at the top.

Any business operating online and has well optimised the site is able to improve the brand awareness, organic traffic and also improve the conversion rate.
<h2>Elements Pertaining to Onsite SEO</h2>
They include:

<strong>Keyword and Titles</strong>

Matching the keyword and headings can be a little bit tricky but they are the main determinant of ranking well in the search engine. It is recommended to always start with your keyword on the title tag and try to twist the title so that it can be eye-catching.

Many site owners find this work to be cumbersome and they tend to neglect until they begin to earn the low income. Therefore, in case of having any problem then we at <a href=”https://growseo.com.au/”>Grow SEO</a> we have the solution to your problems.

<strong>Content Optimisation</strong>

The position of your site in the search engine is determined by the quality of your content. It is advisable to create content that is simple to read, easy to share and can meet the desires of your audience. Content that is engaging and simple to understand increases dwelling time on your site.

Google bots and crawlers monitors site with high dwelling time then trigger then to rank high in the search engine. The only solution for ranking on the first page of Google is to provide quality content that has a positive impact on the users.

<strong>Internal and External Links</strong>

It is important to link content that relates to each other in order to help visitors know more about certain topics you have written. The task is the most boring activity among many site owners but it has a positive result as far as ranking is a concern.

Internal links help users to know your expertise in a particular industry and at the same time, Google bots are able to describe the general structure of your website. It also helps the bots to understand the content of your site.

Outbound links help a site to develop authority in a particular niche and Google bots consider these links as a sign of trust and leadership. These links will see your site ranking top on the first page of the search engine. Therefore, endeavor to find some of the top quality links that are relevant to the <a href=”https://growseo.com.au/content/”>content</a> of your site.

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GrowSEO October 11, 2018 0 Comments

Onsite and Offsite SEO

Search engine optimisation has always come in two flavours that are <a href=”https://growseo.com.au/on-site-seo/”>onsite and offsite SEO</a>. These two factors are the determinants of ranking high in the search engines like Google, Yahoo and Bing. Many site owners are always advised to work on these factors to generate more revenue.

Understanding the two key factors is quite essential, and it helps you implement some things before beginning SEO campaigns. Apart from these factors, you should also consider working to provide top quality content that answers all the questions of the users. It is, for this reason, we at Grow SEO firm; we offer the following information to help you differentiate between onsite and offsite SEO.
<h2>What Is Onsite SEO</h2>
Onsite is a technique of making your website to be search engine friendly. The activity is done by a specialist who does some changes on your site and the content in general.

The more quality information the users get from your site, the more the number of clicks increases and in the process, it makes the search engine to rank your website on the first page since it has developed trust from so many people.

When the site gets a large amount of real traffic, it generates leads that can be turn out to increase the number of sales into your business hence the owner making a large amount of revenue. Onsite SEO is quite important to that type of business that depends on web traffic for sales.
<h2>Core Elements of Onsite SEO</h2>
These elements include:

<strong>Title Tags and Descriptions</strong>

It helps to provide information about the content of the page in the search engine. It is therefore advisable to give a title tag that is appealing and a description that gives the summary of the content. Always make sure to include keywords in both the title tags and description.

<strong>Content</strong>

Top quality content has always remained both the king and queen of a site. It is advisable to provide quality content to the users, and it should still be entertaining as well as engaging.

<strong>Loading Speed</strong>

You should develop a website that is mobile friendly and user-friendly. It is only achieved when the site is structured in a way that it can load faster in mobiles and desktops browsers.
<h2>What Is Offsite SEO</h2>
It is an SEO practice that entails a technical aspect of the site. It is an ongoing effort that usually requires an SEO expert or a company. It involves promoting the site and <a href=”https://growseo.com.au/content/”>content</a> to the external websites.  You should know that offsite SEO is quite important in the ranking of the site in the search engines.
<h2>Core Elements of Offsite SEO</h2>
Some of the common elements that pertain to offsite SEO include:

<strong>Link building and Authority Development</strong>: Link building is the main component of SEO, and it is known to boost the ranking as well as the authority of the site in the search engine. Search engine bots and crawler consider quality links as votes of confidence from other sites.

<a href=”https://growseo.com.au/backlinks/”>Link building</a> can be achieved through the following tactics:
<ul>
<li>Guest posting</li>
<li>Social media</li>
<li>Influencer outreach</li>
</ul>

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GrowSEO October 10, 2018 0 Comments

Onsite Search Engine Optimization

Do you know how to make your site more appealing to the search engines? Well, SEO is the way to go. We find it essential to make your website visible in the search engine so that people can readily see your services or products.

The main aim of SEO is dwelling on the content of the website, and it is what is known as <a href=”https://growseo.com.au/on-site-seo/”>onsite search engine optimization</a>. Offsite search engine optimization mainly lives on the other sites that link back to your site.

Both onsite and offsite search engine optimization happens to be the main building blocks of any website that wants to get more traffic and revenue from the online platform.
<h2>What is Onsite SEO?</h2>
It is an activity that is done by adjusting various features of a site with the intention of making the great content available in the search engines. In the process, the search engine rewards such sites with the higher ranking on the first page.

Here are some of the standard components of onsite SEO:

<strong>Title</strong>

A good title has the power of attracting more users and improving the click-through rate. It is advisable to include the keyword in the title and try to make the title short but very appealing. In case you are using the long tail keyword, focus on providing top quality content and promote it through various social platforms.

<strong>URL</strong>

Make sure to come up with a URL that is descriptive and meaningful to the users as well as the search engine crawlers. Also, ensure your URL has a keyword in it. It is not recommended to use underscore in your URL.

<strong>Meta Description</strong>

In most cases, Meta descriptions do not have a negative impact on the ranking of the site, but they help in improving the CTR. Having Meta descriptions help to attract users to come and read through your site, and it will late boost in the ranking.

<strong>Keywords and Related Searches</strong>

Always remember to include your keyword and related searches in the first paragraph when creating content for your site. It will make it easier for crawlers and bots to understand the content of your website and in the long run, help to trigger the ranking in the search engines.

<strong>Video Content</strong>

Including videos in your content can help to attract more attention from the users. It can also be suitable for those clients who like visual content. The absence of videos can affect your site in case all your competitors have them in their <a href=”https://growseo.com.au/content/”>content</a>.

<strong>Images</strong>

According to the research, content that has at least one image usually outrank the material that does not pose any pictures. Therefore, the addition of models usually improves ranking in the search engines, and it is considered one of the best onsite search engine optimization practice ever.

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GrowSEO October 10, 2018 0 Comments

Understanding the benefits of onsite and offsite SEO

How to drive organic traffic to your site with effective SEO tools

For companies wanting to drive more organic traffic to their sites, Search Engine Optimization (SEO) is one of the best tools to have in their arsenal.

However, more than just knowing how to use keywords to their advantage, companies must know how to incorporate their knowledge of SEO into the content of the website to make it more user-friendly and search engine friendly.

As a matter of fact, statistics from MarketDive in 2016 indicate that marketers are seeing SEO as a rapidly growing tool for the trade with 82 percent reporting effectiveness on the rise. Meanwhile, 42 percent of marketers believe that this method’s effectiveness will rise significantly in the years to come.

Onsite SEO vs Off-site SEO

Search Engine Optimization (SEO) is a vast topic for beginners that is divided into different sub categories to make it easier to understand. Take for example, techniques like Onsite SEO and Offsite SEO.

Onsite SEO is the technique in making the website search engine friendly. This means that companies adjust elements within the site to make it easier for search engines to crawl and understand the content and structure of the website. Offsite SEO, in contrast are methods used outside of your website to direct organic traffic to your site.

Why engage in onsite SEO?

While both types of SEOs have their specific uses, its time to understand the benefits and advantages of onsite SEO to maximize its effectiveness for the sites being promoted.

Onsite SEO is important because this tool is totally under the website owner’s control and does not rely on external elements to be effective. From the keyword onsite, this means that companies can juggle the elements within the website to adapt to the strategies used by search engines to make them rank higher on the index.

Aside from this, this is a cost effective method to increase the rank of the site using organic traffic. There is no need to purchase ads to draw traffic into one’s site as the proper use of keywords and content are enough to attract more traffic from internet users.

Quick tips for effective onsite SEO

In recent years, the use of onsite SEO has evolved from merely relying on the volume of keywords to measuring relevance. A report by Moz indicates that nowadays, search engines have grown to become so sophisticated that they are not swayed by the number of times keywords are used.

Now, Google’s search engines are able to understand keywords and their context. This means it is also important to use words that are synonymous to the topic at hand so that relevant searches are given more priority on indexing.

According to the same report, good onsite SEO is equivalent to good content and this has two main requirements. It should supply a demand and should be linkable.

What this means is that the content should be able to cater to the demand of an audience and it should be done in a platform that can easily be linked to by other sites. All this operates under the same premise. If its not relevant or inaccessible, then it is unlikely to rank high in the index.

Keywords in key areas. While keywords alone are not equivalent to a perfect onsite SEO, placing it in key areas is still important. Using the main keywords in the title tag, headlines, alt tags and image labels are still important when it comes to placing high in the SERP. Finding the perfect ratio for the use of keywords in the article body will also prevent search engines from penalizing the site for keyword stuffing.

Navigability. Part of onsite SEO is ensuring that site visitors will have a user friendly experience. Is the structure of the site easy to navigate? Are the links provided relevant to the needs of the user? Are the most important parts of the site on the most visible sections of the page?

It is important to minimize clutter and irrelevant elements in the page not just for users but search engines as well.

Usefulness. In one of the earlier items discussed, it was gleaned that good content requires a demand and linkability. In order to rank higher in the searches, companies should think of their audience first and ask the question: “Is there a market for this?”

Understand if there are actually users who would benefit from the article or if it will be interesting to the target market. Providing quality content does not only rely on structuring but also usefulness. This should be on the foremost of the minds of companies because understanding the audience’s behavior is the first step in determining which keywords they would use in their searches.

The next step is answering as many questions as they can to make the content informative and relevant, and the rest will follow. Companies should make sure that their output will deliver on the search queries in which they rank.

Ensure original content

Proper onsite SEO means that companies must ensure that the content is unique and not simply duplicated from other sites. A site’s uniqueness is among the key elements of ranking in the searches and posting articles or materials from other sites could actually hurt the site in the rankings due to existing policies against plagiarism.

What’s up with Offsite SEO?

If onsite SEO is a great tool to rank high in the SERPs, why should companies allot their resources for tools like offsite SEO?

Offsite SEO, which has been defined as a method of promoting and marketing a company’s website online without the use of digital advertising is made effective with the use of link building, content marketing and social media marketing

This increases the company’s site’s visibility and helps improve its rankings on the search. The proper use of offsite SEO can boost the site’s status but relying mainly on SEO methods to generate profits and not provide value to the users can also impact the company negatively in the long run.

Methods to pull off effective offsite SEO

 When using offsite SEO, it is important for companies to understand which method will suit their site the best. Whether it be the promotion of the site, a product or the brand, using the perfect tool will make a world of difference.

Build Links. Link building is a means to rank high on the index by getting a lot of high quality and reputable sites linking back to your company’s content. These are not paid and are considered an effective organic way to drive traffic to the company’s site.

Marketing Content. Link building is closely related to content marketing which is the creation and sharing of online content like blogs, article, info graphics and social media posts which are indirect methods to promote brands and products without resorting to obvious methods like digital advertisements. Like testimonials and word of mouth in traditional media, this creates an interest in the brand, the product and eventually, the company itself and its activities.

Creating a buzz on social media. Social media marketing is also an important tool in offsite SEO. With studies indicating that 30 percent of millennials engage in a brand because of its social media presence, it’s hard to ignore its power over the market. Social media and SEO are closely linked mainly because social media is often used to discover new content and while perfectly crafted SEO caters to these searches.

Finding the perfect balance

 Both onsite and offsite SEO are important tools in generating organic traffic for the company. An article by SEO alien indicates that while offsite SEO accounts for 70 percent of the rankings compared to onsite’s 30 percent, making sure that both onsite and offsite are executed well will ensure a boost in the company’s performance in the rankings.

Finding the balance with Grow SEO

While many companies try to decide whether onsite or offsite is the way to go, have the experts at Grow SEO provide you with sound advice on how to balance these two techniques to make it work for your business.

All you need to do is give them a call through 813-773-5513 or send them an email to talk about how SEO can help your business grow.

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GrowSEO March 16, 2018 0 Comments

On Site SEO: What it is and what it does

The phrase on site SEO or on-page SEO as it’s often called is the practice of setting up and optimising your website pages and other elements on the site to help boost your website ranking on search engines. On-site SEO is the reverse of off-site SEO which deals with the optimisation of links, and other important signals outside your website and on other pages on the internet.

On-site SEO carried out on websites involves the optimization of both HTML source code and the content (texts, images, rich media etc).

What does on-site SEO do?

Optimizing your website on site SEO has several benefits, they include:

• Helping search engines to better interpret the page content

• Identifying the important keyword(s) which a post/page is relevant about.

• They also help users to easily and quickly understand the content of the page and how it relates with their search query.

• Increased chances of ranking on SERP – search engine results page.

Still not sure what it does? Summarily, on site SEO if properly done would help search engines better understand what visitors would see when they land on the page and most importantly, the value they would get from the website. This way search engines can rank content which they consider as high-quality and packed with useful information which users would value when a particular keyword is searched for.

Contrary to popular believes that on-page SEO focuses on keywords (with most webmasters stuffing keywords in posts in a bid to rank for them) on-page SEO doesn’t revolve round keywords but instead a lot of other factors which would help search engines understand who your target users are and the content they are interested in.

On site SEO focuses on:

• The user-friendliness of a site

• Its uniqueness (yes Google and other search engines frown on plagiarized content, and duplicate content may affect your rankings negatively)

• How in-depth your articles are (Google flushed out sites with ‘thin’ content with their Panda update a couple of years ago and it’s believed that a thorough content stands better chances of ranking)

Fixing the above on site SEO areas gets you a step closer to achieving your quest for search engine result page (SERP) domination. You can hire Grow SEO to help you work on your website on-page SEO if you are not skilled or chanced enough to get it done.

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GrowSEO February 14, 2018 0 Comments