Category: on-page SEO

On Site SEO

On-site optimisation plays an important role in your entire <a href=”https://growseo.com.au/seo-services/”>SEO</a> factor. It makes your website appealing for both search engines your customers or users. Our team of experts is here to review and improve the public face of your website as well as the technical set up.
<h2>Here are the factors that form an <a href=”https://growseo.com.au/on-site-seo/”>on site SEO</a> optimisation process:</h2>
<h3>Keyword Density</h3>
The number of your keyword is very important to your sites SEO. For your SEO structure to have a strong foundation, you need the right keyword density. Our experts help you to understand the keyword density when trying to leverage your site on-site optimisation
<h3>Title Tag</h3>
We have the skills and ability to improve the title tags in your website for an on-site optimisation.  Title tags are older attributes of a webpage. They can into existence from the time websites were discovered.
<h3>Keyword Prominence</h3>
After understanding how keyword density helps in on-site optimisation, our experts also have knowledge of how you can use keyword prominence to place your keywords correctly in your website.
<h3>Image SEO</h3>
There are different ways an image on your website can be optimised. Grow SEO has years of experience, knowledge, and skills of optimising the image, image alternative text, image title and many more.
<h3>Internal Linking</h3>
Internal linking is simply interconnecting the web pages with each other. For instance, web pages those talks about the same thing can be interconnected to optimise traffic and revenue of your website. However, internal linking does not only pertain navigation and recommendation within a website. Our experts have the ability to use the internal linking for on-site optimisation.
<h3>URL Slugs</h3>
URL slugs are simply the address of a certain or specific website. It is a place that customers use to access the URL of your web pages. It is not hard to optimise the URL slugs of your website. However, qualified settings, our team of experts can handle the optimisation process.
<h3>Sitemap</h3>
A sitemap is very important on a website, it helps the search engine crawlers to follow the links on single web pages of your site. We ensure the search engine spiders crawl all the stuff they need from the website for the purpose of a sitemap.
<h3>Outbound Links</h3>
The internet has millions of links and when you click a link, it simply means that you are moving from one webpage to another. Our experts will help you to understand the outbound links and the steps you can take towards on-site optimisation.

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GrowSEO October 25, 2018 0 Comments

On-Page SEO

The way pages of the website are optimised can have the positive impact as far as ranking in the search engine is the concern. Many SEO firms provide <a href=”https://growseo.com.au/on-site-seo/”>on-page SEO</a> as part of the services in the package. It is to counter all the updates that are released into the search engine on a regular basis.

On the page, SEO mainly tends to ensure users have a pleasant experience when visiting your site. Content that has similarity are linked together to engage users, and they tend to benefit a lot from the quality of the material they received from the website.
<h2>What Is On Page Optimisation?</h2>
On the page, SEO is a search engine optimisation practice that helps to change the structure of the website to increase search engine visibility and ranking. In most cases, onsite SEO tend to deal with both technical SEO and the quality of content on the web pages.

The main aim of onsite SEO to provides information to the search engine crawler so that they can be able to understand the content of the site well. It is to this reason why many businesses that depend on the website traffic for sales tend to get the service of SEO firms in Brisbane.
<h2>On Page SEO Techniques</h2>
These techniques include:

<strong>Title enhancement</strong>

The main component of website optimisation is title tags. It is advisable to provide short and descriptive title tags to your website content. It helps users to know more about your business. Therefore, title tags are more important than any other thing on the site.

<strong>Meta tag</strong>

Provide a short description of the content in the Meta tags section containing the main keywords. It helps to improve the click-through rate as well as improve the ranking of a site in the search engines.

<strong>Content writing</strong>

It is advisable to write top quality information to drive more users into the website. Regular update of your site with fresh content help to improve the ranking in the search engine and it also tends to attract more visitors.

<strong>Keyword optimisation</strong>

Keyword overstuffing can make the <a href=”https://growseo.com.au/content/”>content</a> to be unreadable but it advisable to use keywords or phrases professionally. You should also note that high keyword density does not improve the ranking but lowers the ranking.

<strong>Link optimisation</strong>

Adding a reference list of the third party helps to improve the ranking of a website in the search engines. You should also do linking building outreach to sites that are of high authority, and they provide relevant content like yours. It helps to boost the ranking in the search engines.

<strong>Image optimisation</strong>

Addition of images and videos into the content make it appealing as well as attractive. Try also to compress the image and include the keywords in the caption. Compressed photos make loading speed to be too low.

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GrowSEO September 21, 2018 0 Comments

On Page SEO Guide

There are several ways that a business is supposed to learn to improve the ranking of a website in search engines like Google. On page and off page SEO are the common strategies adopted by many businesses to appear on the first page.

Although these two strategies are different, they work hand in hand with the SEO practices. Most content marketers can either choose on the page or off page SEO. We at Grow SEO recommend site owners to work on both on the page and off page SEO to see proper results in future.

What Is On Page SEO

It is the optimisation of various elements found on the website like content, images, visual elements, and user experience. SEO has changed in the recent days, and it is required to be done in the best way to prevent penalisation by Google algorithms.

Here are the significant aspects of on-page SEO:

  • Keywords

Production of top quality content requires identification of the best keywords. The keyword should be analysed using the necessary tools to provide answers to all the needs of the users. Provide an in-depth content that is informative from the keyword obtained.

  • Meta Tags

It entitles both Meta title and Meta description. Well written Meta tags make the search engine bots to understand the content on the page and even the whole site. Always ensure the Meta titles and descriptions contain the keyword at the beginning.

  • Header Tags

They are usually part of HTML code, and they typically range from H1 to H6. It helps to provide a proper arrangement of the content on the page. It is advisable to use H1 once on the page, and it should contain the keyword. The rest of the headers should be included in the body structure of the page.

  • Images and Other Media

It was essential to optimise the images and other media on the website to improve website ranking in the search engine. It is the best on-page SEO that helps to improve the website loading hence better user experience.

What Is Off Page SEO

It is all about linking building, social media marketing, and local SEO. Off-page, SEO is mainly dealing with tactics that may improve the ranking of the website in the search engine. It also helps businesses to create exposure, trust and brand awareness.

Both on the page and off page SEO strategies are essential for proper ranking of the site in the search engines and it is known to be beneficial to the clients. It is recommended to consult a leading SEO company in Brisbane for such type of work.

 

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GrowSEO September 12, 2018 0 Comments

Why completing your on-page SEO is essential to rankings Use the elements of your page to your advantage

Many businesses often rely on the misconception that purchasing ads is the only way to reach their target market. As a result, they often rush to purchase digital ads in an effort to reach their audience, much like a traditional business would buy ad space at a local newspaper.

It is true that these ads provide businesses with a much-needed boost when it comes to attention as these ads are displayed at the top of the SERPs. Still, it is not a guarantee that users will actually click on the ads and purchase from these sites.

With the proper knowledge and understanding of Search Engine Optimisation (SEO), businesses can find a more cost-effective way to engage the audience with their sites using the elements that are present within and outside of the site. Instead of creating shortcuts to the top of the page, devoting time to optimise your site may lead to more organic views that can actually be better if you are looking for sales and marketing leads.

Recent data from the Search Engine Journal suggests an average of 32.5 percent of users share the first organic results they get. Studies also indicate that a whopping 51 percent of website traffic comes from organic searches.  This means that there is a huge opportunity for you and your business to get a fair share of your traffic if you know how to use SEO to your advantage.

  • The importance of on-page SEO

In crafting your site, it is important to understand that all parts of your webpages play a part in your rankings. It is not only the content alone that the search engine ranks and this is what is called on-page SEO.

On-page SEO is the practice of making your webpage search engine friendly. This means that all the elements of the page such as content, meta title and tags, keywords, images and links are targeted towards boosting the rankings of your site. It is akin to putting all of the pieces of the puzzle together to form a complete picture.

Generate engaging content.  There is a common belief that search engines, in particular, Google, penalizes websites that showcase duplicate content. It was believed that this was a sanction imposed by the search engine against spam websites that pop up all over the internet. However, recent clarifications indicate that there is no actual penalty for duplicate content. Rather, Google imposes the lowest rankings to sites that feature copied content with very little added value. This means copied content, even those that are properly cited from the source, could suffer in rankings if there is very little effort to add more information.

Content is important for any website or webpage seeking to engage the audience. It is a perfect opportunity to showcase one’s products and services and highlight what sets it apart from the competition. Use this opportunity to grab your market’s attention by developing original and compelling articles to keep them coming back for more.

Provide relevant information. Search engines don’t simply rely on keywords to rank websites on the world wide web. These days, they also measure relevance to the search terms being used by netizens. This means that content developers can craft more compelling articles that are not confined to keywords alone as search engines also now recognize relevant terms and add merit to it during indexing.

Link Building. Aside from developing links to other sites, on-page SEO provides the perfect opportunity to feature other pages on your site, driving more traffic to the different pages of your business website. This practice also reduces the site’s bounce rate and keeps the audience engaged for a longer period.

Substance over style. Aside from the actual content of your site, it is also essential to make the pages easily navigable. Make sure that the users can easily find what they need on your webpage by making the most important areas visible. Refrain from the temptation of adding more elements that may add to style but contribute very little substance. Concentrate on the essential and present them in a way that your site’s visitors will appreciate.

Use meta tags to your advantage. While meta titles and tags are not visible on the page itself and is placed on the html head of the page, it is equally important as the visible content audiences see on your page. Metadata helps search engines understand what the site is about. Providing a description that sets your site apart from a hundred other websites with a similar focus is a great way to increase your ranking on the SERPs.

Videos and Images. If you think that videos and images are not part of SEO, think again. Videos and images grab audience’s attention and provide a break from long lines of text. These provide a visual stimulant for your audience and at the same time adds value to your site, especially if you know how to use them properly. Make sure that the videos and images featured on your site are properly labelled to contain the main keywords of your page.

  • Get an experts opinion

Since on-page SEO covers a lot of technical elements that you are still struggling to understand, a team of experts at Grow SEO will be more than willing to help you navigate through the complexities of making your mark online. Contact them through (07) 3063 2115 or email them office@growseo.com.au and their staff will respond to your concerns as quickly as possible.

Related Tag: SEO Brisbane Experts

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GrowSEO August 17, 2018 0 Comments