Understanding its value to your business
With so many tools and techniques available in Search Engine Optimization (SEO), many companies overlook one important detail – directory listings. While many experts would argue that this is a technique that has been lost in the steady evolution of SERPs, it is essential to understand that directory listings can still be handy for internet users looking for links to relevant sites for their needs.
As such, it should still be one of the priorities of businesses seeking to establish itself as reputable source of information and services.
Directories and its use
Directories exist for the reason that they provide listings of the best and most informative links to various categories. Topics are divided into these categories and under these is the listing of the links to the most relevant sites to the topic being searched by internet users.
While it seems simple on the outset, getting listed in the most reputable directory sites is extremely difficult. Submitting to these directory sites require a long waiting period because of the tedious screening process involved before your company’s link is included in their resources.
However, when a company manages to get into a reputable directory site like DMOZ, it is a major boost to the site’s link building efforts. SERPs pay a lot of attention to directories because they feature sites that have been screened for quality and relevance. As such, directory listings are an important tool in boosting your rankings in search engines as well.
It is also important to note that these directories should also not be dismissed simply as a tool to boost rankings or inbound links. Many customers still refer to these directory listings as a go-to site for businesses that will provide their needs.
When are directories used?
Directory listings help companies get traffic on the local level. This means that potential customers and clients looking for referrals to local businesses. That is why it is important to have SEO optimized listings in directories with the use of the proper NAP or Name, Address and Phone. This helps SERPs in localized searches to separate your company from the rest of the options.
Directories contain listings of different topics and industries and they can be helpful for sites and companies with niche markets. This means that people looking for particular products and services are being trafficked to your company’s sites and may lead to more buyers or clients.
Because of the tedious process involved in directory listings, links included in these sites are associated with the reputability of the directory involved. This means that they are categorized as the most relevant and informative to have been given a spot on these directories compared to the thousands of other companies that submitted their sites for evaluation. That is why it is also important to submit your company’s site to only reputable directories.
Now that Directory Listings have been established as an important tool for link building, it is time to get to the nitty gritty of getting it done. Contrary to some belief, getting listed is not as simple as simply submitting the site to the directory and waiting for it to be featured straight away.
Sites like DMOZ are manned by human editors so the screening process takes longer. This also means that the screening is much tougher to get through so a waiting period of one to 6 months is typical.
In submitting to directories, companies should also understand the different processes and requirements that different directory sites have. While DMOZ lists sites by categories, sites like Gimpsy are organized based on questions asked by users and must adjust their submissions based on the format required.
Tips in Getting Listed
Normally, submissions for directory listings require the following:
• Site URL
• Site Description
• Keywords to describe the site
Submit for the right category
Before making your submission for directory listing, make sure that your company is applying for inclusion in the proper category. This makes it easier for the editors of the directory to profile the company’s site faster, and also helps companies avoid rejection.
Patience is a virtue
While paid sites can feature sites more quickly, free reputable sites can take longer to act on your company’s request. Once the company gets in, however, it will be a major boost to the business and rankings.
Don’t submit multiple times
If your company is planning to submit to multiple directories, it will be wise to keep a listing of the submissions already made to avoid duplication. This will also help you keep track of the submissions that have been successful.
As with SEO, keywords are also important in submissions for directory listing. Include key phrases in the title text and description that you submit. These keywords will also help your company get located faster when users perform specific searches.
Good directories vs. Bad directories
There are a couple of red flags to spot when it comes to directories that will help you boost sales and rankings against those that will not. Don’t depend on the directory’s design alone to gauge its reputability.
Here are some of the red flags that a site is a bad directory:
• Good directories take some time to screen submitted sites so those that automatically include yours are most likely not edited by humans.
• Directories focused advertising their PR or DA is most likely not created to help your business grow.
• Directories that have keyword anchored links
• Directories that have words like add your URL, suggest a site or submit a link are often more interested in quantity rather than quality
• If the directories are not cached regularly, then it will not be beneficial for you
• New directories or those that have low DA will not help you increase the ranking of your site.
Consult with Grow SEO
Directory listings are an important tool for boosting your company’s site and you need experts to help you navigate through the process to ensure that you maximize this tool for your business.
The technical experts at Grow SEO are more than happy to consult with your company’s need and help you increase your rankings, increase leads and sales and increase your revenue.
Drop them a line through 813-773-5513 or send them an email to talk about how SEO can help your business grow.