Category: boost your business

Organic Listing

<a href=”https://growseo.com.au/4-easy-steps-to-make-your-organic-listing-more-effective/”>Organic listing</a> is a common term used by website owners to describe natural listing of the web pages in the search engine result pages. These are pages in your website that have been crawled and consider valuable for certain keywords to the users.

Sites that are ranking well in the search engines have the high opportunity of acquiring a high percentage of organic traffic. According to research done by our experts at Grow SEO, organic traffic has a high chance of conversion and in the process; you may make a lot of sales.

SEO is not about improving the ranking in the search engine but also improve or build organic traffic. There are a lot of websites that rank well in the search engine but they have low click-through rate and in the process makes low revenues.
<h2>Here are some things that help to improve organic listing in the search engine.</h2>
They include:
<ul>
<li><strong>Title Tags</strong></li>
</ul>
Always write title tags that are enticing in order to compel and attract online users to click through the website. Many people searching for information are always lured by titles that are attractive. Also, remember to include keywords on the title tag so as to improve your SEO practice.
<ul>
<li><strong>Meta Tags Descriptions</strong></li>
</ul>
Many websites in the search engine do not write Meta descriptions and they leave it blank then google search it filled it up. In most case, these descriptions do not determine ranking but it is known to improve the number of click-through rate.

You should note that Meta descriptions are usually enticing and the readers may be compelled to visit your website very easily. Try to write these descriptions in a more attractive form without going against the rules of the search engines.
<ul>
<li><strong>Include Rich Snippets</strong></li>
</ul>
It is known to improve organic listing since it contains things like ratings, reviews, product prices, etc. Many site owners usually ignore this part but in real cases, it tends to trigger some sorts of ranking in the search engine.
<ul>
<li><strong>Improve Pages with a Low click-through rate</strong></li>
</ul>
Use google analytic tool to help determine some of the pages in your website that has low click-through rate. You can also do an analysis of those pages with a high number of impressions and try to make them be landing pages. It will later improve the general raking of the website in the search engine and in the long run boost increase in the level of revenues.

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GrowSEO October 23, 2018 0 Comments

Develop Your Business with an SEO Specialist Australia

Business marketing in Australia and around the world has undergone a 360° revolution from traditional techniques. With an already immense and rapidly growing population of millennials (the digital generation) and digitisation of processes and socialisation, the masses are now turning to online searches for everything they need. Businesses are striving to stay at the peak with this shift of audience by keeping abreast with current marketing trends and ever changing consumer behaviour. Online presence has become a do or die affair making search engine optimisation a necessity for survival. Businesses that haven’t joined the bandwagon need to engage the services of an <a href=”https://growseo.com.au/posts/”>SEO specialist Australia</a> to point them in the right direction towards a share of the online audience.

What do you stand to gain from such a collaboration?
<ul>
<li>You eliminate the need for other traditional forms of advertising such as cold calling which is really annoying and invasive and print advertising such as brochures at a time when society is moving towards paperless methods. These methods are outdated and costly in the long run. SEO is a long term investment; it’s an asset. It doesn’t come cheap but the returns on investment are really huge.</li>
<li>SEO offers your business a ready market. There are over a billion searches every single day. By using keywords through out your website, it targets specific people who are looking for exactly what you are offering; a solution to the problems they are trying to find answers to online.</li>
<li>By being search engine optimised, you gain traction and can compete on an even ground with rival businesses that are utilising paid online advertising and keep up with those that had already employed <a href=”https://growseo.com.au/seo-services/”>SEO services</a>. In addition, you have a competitive edge over those who haven’t optimised their websites yet.</li>
<li>SEO attracts organic traffic to your website which is known to have high conversion rates. This will significantly boost leads and sales. The end result is brand recognition and business growth.</li>
<li>You not only get a chance to showcase existing and new product or services, offers and important business information, but also demonstrate your expertise and mastery by sharing loads of valuable content about the industry. This builds credibility and trust.</li>
<li>Your website visitors get the best experience because part of SEO is to ensure the it is user friendly, easy to navigate, quick load time and able to be viewed on a variety of devices. This is more important especially for mobile users.</li>
</ul>
These are just but a few among the many benefits of partnering with an SEO specialist, Australia. They have the skills, tools and most importantly experience of working with Australian based businesses and markets. By booking a consultation, they will get to understand your business needs which will determine the most effective strategies to tackle your website optimisation. SEO is the only way to improve your ranking, get exposed, be found and grow!

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GrowSEO September 25, 2018 0 Comments

The Best Website Optimisation Specialist in Brisbane

Search engine optimisation has become the latest profession in the online platform. It has happened due to the dynamics in the world of technology. Many businesses operate on the online platform, and they depend on the search engines like Bing and Google to get more customers. It is to this reason why we have website optimisation specialist in the market today.

SEO specialists play the vital role in the digital market, and it has seen many businesses becoming very successful today. They help to do local SEO, on the page, off page and link building outreach to improve the websites rank on the first page of the search engines.

The appearance of the business on the first page in the search engine can get numerous traffics since many online users concentrate on the first page only. The leads generated through the online platform are right human traffic that is convertible into potential customers.

The experts at Grow SEO Company work around the clock to provide and analyse keywords depending on the line of business of the client that will help them to rank on the first page. It is for this reason that has seen the company be the best in Brisbane Australia.

Who Is A Website Optimisation Specialist?

Website optimisation specialist is also known as an SEO expert. They help in search engine optimisation marketing.  Therefore, an SEO expert is a person who can analyse and implement various changes to a website in the search engine.

SEO specialists can either be an individual consultant or a company employee. These experts know about writing SEO content and doing in-depth keyword analysis to help in ranking the website in the search engine.

SEO specialists have the key to success of many companies whether small or big that depends on the internet traffic for making sales or creating brand awareness. The experts have tailored their work in such a way that these businesses can make profits.

What Does A Website Optimisation Specialist Do?

The SEO experts review the website of a company and try to understand the goals as well as the targeted customers. The expert will put some strategies in order so that to help the business rank well in the search engines.

The common strategies that will be implemented on the client website include: keyword or phrase analysis, rewriting of title tags, fixing structural issues and link building outreach among others. In the latest digital market, SEO has seen the success of many businesses.

 

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GrowSEO September 12, 2018 0 Comments

Why Duplicate Content Hurts Your Site Understanding how to boost your business with compelling ideas

In establishing your business and making your presence felt online, it is important to establish your position. Unlike businesses with physical stores, websites have a tougher time finding its footing because of the volume of competition that is present on the internet. Businesses and websites jostle for position to attain the best ranking and the best possibility to showcase their good or services to a wider market.

This is why implementing a good Search Optimisation strategy on your business’ site important. Search Engine Optimisation or SEO is the practice in which both on the page and off page elements of your site is managed to achieve the best ranking from search engines. Among the elements being optimised are the website’s content, keywords, meta title and tags, backlinks, social media and directories.

SEO is important not only for new websites but for older websites who wish to engage their audience more and motivate them into taking action, leading to leads and conversions. However, without proper knowledge of SEO, those who maintain the websites often fall into the trap of common myths and fail to boost their rankings despite their efforts.

Duplicate content

Since Google implemented a series of updates several years back, it has become a common belief that it imposes severe penalties on sites who carry duplicate or copied content. However, recent excerpts from Google’s Search Quality Evaluator Guidelines indicate that it is not actually duplicate per se that is the issue but rather, pages whose main content are directly copied without no effort, expertise, manual curation, devoted to added value for users. According to the guidelines, these are pages that are given the lowest ranking even if the pages give credit to the original owner of the content.

Despite the fact that search engines don’t actually penalize duplicate content, it is important to note that it does give the lowest ranking to sites that do not add value to their content. This provides a challenge to websites and business owners to level up their online presence by providing original and interesting content for their audience. In turn, their efforts may be rewarded by an increase in their ranking.

Why does duplicate content hurt your site?

Confusion. Search engines crawl through the web to find related content to the searches performed by the users. However, duplicate or unoriginal content makes it confusing for SEs to display the right version of the content.  This also makes it hard for the SEs to figure out which version is needed to be included in their index.

In case your content is exactly the same as other sites, duplicate contents also make the audience doubt the integrity of your content as they wonder who the original owner of the content is.

Loss of authority. When your website’s content is unoriginal, search engines automatically lessen the weight of its relevance to the searches. Original content and ideas are valued by search engines by increased rankings, and at the same time, your audience is engaged by interesting and relevant content that you have to offer.

Inaccuracies and Bounce Rates. When your content is too similar to that of competitors, audiences lose interest and often leave the site. This hurts your business because your market lumps your site together with spam sites and high bounce rates raise a red flag for search engines that your site features low-quality content, leading to lower rankings.

Get an experts’ opinion

To understand the technicalities of duplicate content and content development is no small task and it may often be confusing to business and website owners. This is why the experts at Grow SEO are always on hand to debunk common misunderstandings and help your site become more competitive with an amazing online presence. Drop them a line at (07) 3063 2115 or email them office@growseo.com.au. Their pool of experts will be more than happy to provide you with all the information and support your need for your business to succeed.

Related Tag: Grow SEO

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GrowSEO August 14, 2018 0 Comments