If you consult an SEO professional, most of them will be of the opinion that you need a diverse link profile to your website in order to rank well in search engines. This requirement for diversity in your website’s backlink profile is referred to as “link diversity” and has always been one of the most talked about ranking factors of a website.
There are an endless amount of links a website is able to obtain. The types of links often fall within a few major groups including Private Blog Networks (PBNs), Web 2.0 links, blog comments, citations, press releases, guest posts, competitor link stealing, content marketing, Sape, GSA, outreach, authority linking, referral pages, and much more.
In this article, kindly note that social signals are not considered as part of the link diversity of a website as they serve a different purpose in search engine algorithms when it comes to ranking.