SEO Agency Australia

Welcome to Grow SEO agency Australia. We are the leading SEO Company that is respected both locally and globally. This is the reason why we are growing very fast.

Grow SEO company is here to provide the best online solutions for your business. We have been in the industry for over a decade, and our experts know things that can work.

Our team is dedicated to building a reputation for our company so that we can remain the leading SEO agency in Australia. We serve different business across the country at an affordable price.

We have assisted both small and large business organisation with website designs, search engine optimisation, link building, content marketing, social media networks and epic copywriting.

Our SEO experts usually take a practical and personal approach to digital marketing service. We have several proven track records in the realm of digital marketing service across the country.

We have run several successful SEO campaigns that have enabled many businesses to acquire more leads and conversation rate.

Our team of expert will run you through every step once you bring us on board in the order you can have full understanding according to the SEO package that you have chosen.

We have vast human resources, and this gives us the ability to handle both large and small projects with a concise period. Our team of experts are very competent, and they know what to go for when dealing with your site.

When you want a perfect solution for your SEO problems, there is no other better SEO agency like Grow SEO Company. Here we believe in offering the best to our client.

We are in the industry to help businesses grow on the online platform regardless of their size and level. Our SEO experts are always around to assist in case you have any question about the website of your business.

We also offer free advice to our clients as far as the production of quality content and strong online presence is a concern. You can try us today and enjoy some of the epic services offered by our online gurus.

Once you bring us on board, our team begin working immediately by assembling all the require SEO tools to help you drive traffic to your website.

We know that without traffic, your online presence is nothing at all. You are like a walking corpse in the cemetery. We are here to connect you straight to the potential customers in the market.

Funny thing about SEO is that it takes time and you need to exercise a lot of patience for about six months to see a tangible result. I know this is something that many site owners can’t do, but it is a matter of facts.

In case you happen to get an SEO company that promises instant or overnight result to know you are awaiting google penalty. This will be the beginning of your downfall on the online platform.

You need to conduct a thorough search about the company that you are bringing on board since there are so many outside here with the intention of exploiting your business.

Why waste your time doing research? Well, Grow SEO firm as the leading SEO agency Australia can relieve you’re the task.

We have several options both for small and large business. Give us the chance to allow our expertise to work for you more efficiently and effectively.

Our SEO packages have the intention of increasing the number of traffic. Well, what is right about traffic without conversion? We are all about the goals of your business online so expect real leads and sales.

We have a team of ever-presence SEO experts who work who spend extra hours on the online platform to provide the best possible result to our clients before the expiry of the stipulated time.

The quality of work offered by our SEO experts is top grade since they have a lot of experience and they are highly trained. Here trial and error is not our backbone.

If you have a local business that needs customers, then we are the perfect choice for you. We offer immense help by ensuring the local companies can be found easily on the local search engine result.

We are the most reliable SEO consultant firm in Australia, and we help local businesses with content marketing as well as promotion. We have a team of professional consultants who can solve all the queries and doubts about SEO.

Grow SEO company is the most efficient SEO agencies as compared to others since we always respect the wishes of our clients. We work together until they attain their goals in the long run.

You do not need to panic after bringing us on board. Our team will implement realistic strategist that will lift the SEO of your online business to another level. If you are serious about making the brand of your business recognisable then connect with us today.

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GrowSEO March 27, 2019 0 Comments

SEO Company Australia

Does your business have a website? In case you happen to have a site then this is the right time to make use of SEO techniques.

SEO is a digital marketing technique that makes the brand of your business visible to potential customers over the internet.

Operating a business is like engaging in a battle that will never end. Why? The rate at which new companies are being introduced is very high, and the scramble of customers is stiff.

SEO will give your business a little time to focus on other things since it will make it easier for customers to find you, increase the ranking in Google search engine and also increase the volume of sales.

Grow SEO firm is among the top leading SEO company Australia that mainly focuses on the overall visibility of your business brand in the search engine.

We believe that quality internet traffic and the reputation of your business brand are the only critical factors that determine the success of your business on the online platform.

Our experts are whole verse with digital marketing skills, and they will design strategies to help your business achieve its goals.

The primary goal of our company is to meet the needs of our customers and also the requirements of their businesses. Our experts work around the clock to make things possible.

We have been offering digital marketing services for over a decade now, and we have a proven track of records. Our experts have a lot of experience, and they know what will or will not work.

We have a reputation for offering the best internet marketing strategies in Australia at an affordable price. We have several packages that can suit any business regardless of their level of operation.

SEO is something that you can either do it on your own or hire a professional agency. But we do recommend you hire a professional since SEO is something you are required to get it right.

Using trial and error tactics can automatically shut your dream since Google may penalise your website in case you make a huge mistake.

One thing you should also note is that the SEO campaign takes a lot of time and our experts will always advise you so. In case you land an expert who promises to turn things around overnight then expect more disaster.

SEO is time consuming, and it requires a lot of hard work. You cannot be a master of two things at the same time since the chances of excelling in them all is narrow.

Grow SEO firm stands in the gap to relieve you some duties about SEO and let you focus on other things that will expand your business in the future.

There is no SEO Company Australia that is going to offer cheap SEO services; instead they have grouped most of the functions into packages to make them affordable.

At Grow SEO Company, we believe SEO is the main door for more leads, conversion, and sales. You can get in touch with us today to launch the brand of your business to new heights.

Any Australian business that is looking forward to growing in the future should adopt this essential digital marketing trick. Advancement in technology has seen so many people running to the Google search engine to make decisions for purchases.

We help both startups and experienced businesses with setting things in the right way. Do you want a website? Our team of designers will help you design and implement a unique site that matches your brand.

Our team is ever around the clock to make sure there is a success in the real campaign that is taking place. This is one of the reasons why we have caught the eyes of so many businesses across the country for over a decade.

We understand how the various Google Algorithms work and also how to make the website pages so attractive to the Google search robots.

We also have a team of social media experts who will help to make your business brand popular as well as increase the online presence. We have excellent social media packages that can suit any business level.

Our SEO experts will also help you with on-page optimisation, keyword analysis, and link building outreach. These are some of the factors we usually take them seriously since they are the primary determinant of ranking in the search engine.

We have a team of prolific writers who can craft engaging and informative content for your website at an affordable price. Quality content has always been the King as far as ranking is a concern.

Grow SEO team is the best SEO company Australia to consider in case you need digital marketing services. We are loved locally and respected globally.

 

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GrowSEO March 20, 2019 0 Comments

SEO Packages for Small Business

Do you have a small business that is struggling to get noticed online? Well, SEO is here to help you expose the brand of your business online with ease.

Doing effective and efficient SEO tactics on your website will help to improve ranking in the search engine as well as bring the best return on investment.

Grow SEO packages for small business will boost the presence of your business in the search engine, increase the quality of the traffic and also improve the rate of conversion.

We have some of the most affordable small business digital marketing plans that will give your business the power to attract more customers and get your business brand noticed over the internet.

We all know that every business has its own unique problems regardless of the size and the owner is the only person who understands them better.

However, several small businesses have almost the same marketing goals and this is the reason why we have come up with SEO packages that can help them excel on the online platform.

You can pick any package from our platform and the rest leave it to us since our team has the sole responsibility to explore new opportunities that will expose your business to the potential customers over the internet.

We have been in the industry for over some decades now and we have help so many small businesses to discover their identity over the online platform.

We have some of the most transparent ethical pricing for SEO packages as compared to most of our competitors and this is the reason why we have been outcompeting them for many years.

We value most of our clients and we always work hand-in-hand until they attain their goals. This is the point where we get our inspiration and fulfil our dreams.

Each and every package has full range digital marketing services. This implies that our team will conduct thorough analysis of your website until you achieve your goals in the long run.

In case you find it confusing to choose SEO package that suit your business goals, we have a team of qualified personal support that will guide in making decision once you bring us on board.

Our team of experts will explain each and every package in details so that you understand how they work. We also offer recommendations according to the needs and requirement of your business.

We always begin with the cheapest SEO service that is site audit in order to provide all the answers for the problem affecting your online business.

We do not bank on trial and error tactic since we have some of the most modern SEO tools that usually provide accurate information that is required.

We will always guide you on how to increase or things to put into consideration if you want to get more traffic for your website.

Our SEO specialists will also analyses your website manually and then make specific recommendation regarding your on-page, social media, content marketing and off-page SEO.

The outcome of these results will determine the action plan to put into consideration so that your website can come back into the right direction.

The site audit report is usually thorough and the cost is quite close to your budget. Do not allow the pricing of the SEO packages to deter you from achieving your goals.

Once our team of expert have reviewed your website, they will draft an SEO action plan in order to outline some strategies on how to increase the traffic and also boost the ranking in the search engine.

You will only be expected to state the targets, goals and objective of the SEO campaign. We will be providing you with monthly reports about the costs, time spend on tasks and the benefits obtained.

We have several SEO packages for small businesses and even large businesses. This is to enable you choose the package of your choice and the one that meets your requirements.

Our local SEO packages will help your website to gain more traffic and also experience a high number of customers. This is because the SEO technique used has expose your business brand to the search engine result pages and also to the potential customers.

Our team work around the clock to make sure you gain the front door visibility which make you accessible to the customers. Guess what? The chances of gaining leads and conversion become significantly high.

We have accomplish this in the past through citation building, creation of epic content and establishing high quality backlinks. This is what has made our company gain respect both locally and internationally.

You should note that most of our local SEO packages are typically design for small businesses and they have done wonders as far as acquisition of quality traffic is concern.

If you have been struggling with gaining access to customers online for long then do not hesitate to reach us today since we have the key for success in your online business.

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GrowSEO March 13, 2019 0 Comments

SEO Queensland

Are you a small or large local business in Queensland? Have ever wondered why other companies SEO works and yours can’t work?

Well, you are in the right place. We have the cure for your business problem since we are locally loved and globally respected SEO Queensland.

Our team of SEO experts will help you penetrate the bedrocks of Google algorithms professionally without interfering with the stipulated guidelines.

We know many businesses operating online have the desire to rank on the first page of the search engine pages to get organic traffic.

In practice breaking the hardcore of Google Algorithm may not be something easy but bring on board professional SEO experts will do you right.

Our SEO personnel has skills and experience on how to apply tactics that can penetrate both the Google and Bing systems rendering your business top in these search engine result pages.

We have been in the industry for over a decade now, and our SEO Queensland experts are well versed with the multiple numbers of SEO strategies.

Once you bring us on board, our team will get close to your business to understand its operations and some of its primary objectives. This will make it easy to formulate customised SEO strategies that will trigger its ranking.

We have so many SEO techniques in our company, and most of them have worked for many businesses regardless of their area of operation. We have assisted many businesses operating online to acquire quality traffic that is convertible.

However, you need to be extra careful since there are so many companies offering SEO services in Queensland, but most of them are scammers. They are out in the market to exploit clients.

Technical SEO and content creation are some of the tops secrete to gain organic traffic in Google search engine in recent days.

Content is King as far as SEO is a concern. We create quality content that automatically blows out that of your competitors. This will give you an opportunity to rank top on the search engine result pages.

Therefore, for every service that we offer, our team of experts will work around the clock by researching and creating epic pages. These pages will provide all the answers that your business is contributing to potential customers.

The epic page content will attract quality backlinks from the similar sites with authority and this will in turn land you to the promise land of the ranking top.

Our technical expert team will work on your website to fix all errors, configure schema, and improve the loading speed. These corrections will enable your site to look great, load faster and attract more clicks.

We have helped so many businesses targeting customers from Queensland and the areas surrounding this great city. We do employ professional digital marketing services that can improve the local search of your business in the search engine result pages.

If you have the intention to do SEO on your own, then expect to lag behind your competitors. SEO is complicated and time consuming. You need a professional expert for help as you concentrate on other things in the business.

Local search ranking is something that you cannot turn around overnight. It requires an expert to execute marketing techniques effectively and efficiently.

We do a lot of game plan in our SEO tactics, and this is the reason why we have been outstanding for all these decades. Our masterclass SEO plans consist of website auditing, call to action plans, local citation, local backlinking and local keyword research.

If you are operating your business online and it does not get traffic to know it is dead in the digital ocean. Grow SEO Queensland can help you resurrect your business in case it is drowning in the digital sea.

Our experts will conduct thorough research to identify the most profitable buyers for your products or services. We know what will or will not work in the process of attracting them in your site.

We have what it takes to improve the number of leads and the volume of sales in your company. You only need to trust us by bringing us on board to execute SEO plans.

We have several SEO packages that can either suit small businesses or large businesses. The pricing of these packages varies, and they are quite affordable.

SEO is an ongoing process, and the result does not occur overnight. It usually takes time and we always advice our clients to exercise some patience.

There are so many restrictions as far as ranking a business website in Queensland but Grow SEO firm as the best-tailored SEO tactics that work in such situations.

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GrowSEO March 6, 2019 0 Comments

3 Ways Small Businesses can Hire SEO Consultants

SEO offers a myriad of valuable benefits to any type of business and reliable consultants are the bridge between them and this gold mine. Unfortunately, there’s no universal SEO certification that business owners can rely on when making a selection. That notwithstanding, choosing the right candidate doesn’t have to be a game of chance. There are guidelines that can be followed to familiarise with the audit procedure, qualities to look for in prospective SEO consultants and things that should trigger a red flag. Another area small businesses struggle with is deciding whether to go the freelance consultancy way, the agency consultancy way or hire an in-house consultant. In this article we will highlight the merits and demerits of each option to enable you make a decision that complements your needs.

In house consultants

Hiring one or more SEO consultants to be part of your full time employees is a great option for businesses that want full control and monitoring of the tasks. Consultants’ time will be fully channeled towards the firm’s SEO. Owners can have tasks carried out on demand as well as get regular updates and reporting.

By being part of the company, the SEO consultant is better placed to get a comprehensive overview of the business goals, mission, vision and culture. Working closely with other complementary departments such as IT, sales and digital marketing, integration of SEO is much smoother.

The biggest downside to an in-house team is the expenses attached to it making it unfavourable for small businesses on a low budget. For starters, you will need to budget for advertising costs. You are about to house a big team comprising of web developer, data researcher and analyst, content developer, link builder and maybe a manager to oversee the team. Multiply these with monthly remuneration, employee benefits and training costs. There’s also the aspect of SEO tools which come with high subscription costs. These factors make it by far the most expensive option of the trio for small businesses. It is more feasible for large corporations with the capital resources or who can pull a few employees from already existing departments to form an SEO team.

Freelance consultants

The freelance wave has taken many businesses by storm because of their ease of hire, convenience as remote workers and cost effectiveness too. Freelance SEO consultants are the cheapest option of the three and reputable freelancing sites offer a pool of talented SEO experts to choose from, charging a fraction of what you would pay to have an in-house employee or agency consultant. What’s more, its ease of scalability is appealing as you can do away with the freelancers you don’t need once the goal has been reached or bring more aboard when need arises. All this must be taken with a pinch of salt because of the numerous cons accompanying this choice.

For starters, they tend to be overworked as they struggle to multi-task various clients’ work to maximise on earnings. This could yield poor results on part or all of the deliverables.

When you work with multiple freelancers doing their thing remotely and autonomously, there is lack of synergy. Co-operation is really important in positively impacting SEO efforts. Lastly, unless you are constantly making follow ups, you may be left high and dry and even have to find a replacement to begin from scratch, if for whatever reason the freelancer is unable to complete the SEO as scheduled or delivers substandard work. Remember, they do not have a brand name to protect anyway.

Agency consultants

An SEO agency consultant collaborates with a team of professionals to yield the best results and uphold the company’s reputation. Agencies have access to unlimited expertise to get the job done. Even if they are tied to several clients, they possess the capacity to effectively handle the load through distribution of tasks among team members. A sudden inability of one or two people to commit for a while, does not cease the process. The job will still get delegated to another expert to pick up from where it was left. This continuity and reliability gives clients peace of mind. Also, the rates paid to agencies for consultancy are lower than the cost of hiring and retaining highly skilled SEO consultants.

One disadvantage of SEO agency consultancy is that it entails a long term commitment and may lead to being locked in a long term contract. However, this is not true for all agencies. Trends have SEO agencies offering tailored packages and one off services for their clients.

As a small business you want to access a long term solution but without the high costs of housing staff internally or dealing with freelancers jumping ship when you need them most. With agency SEO consultants, you enjoy a long term personal working relationship, a pool of versatile expertise attached to them, proven outstanding results and reliability all at affordable pricing.

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GrowSEO February 28, 2019 0 Comments

How Local SEO Package Benefits For Small Businesses

Local SEO is a critical part of digital marketing that you as a small business owner must take advantage of if you already haven’t. Through local SEO package benefits, the online presence of your business can be amplified from among hundreds of thousands of similar business entities, to stand out in searches characterised by a local intent. This exposure often translates to new leads, more business and eventual growth. Local SEO packages are particularly helpful if you;

  1. Occupy a physical walk-in store otherwise known as brick and mortar
  2. Have a business located in several places (cities/states/zones/towns)
  3. Provide services in a particular area

What is a local SEO package?

Local SEO packages are single or bundled strategies offered by local SEO companies aimed at optimising businesses for geographic specific searches. Let’s break it down a little further.

If you are looking for an SEO agency right now, some good examples of what you are likely to type in a search engine box would be ” Top SEO agencies near me” or “Best SEO agencies in Brisbane”. After which, you will be provided with the results page consisting of SEO agencies in Brisbane in order of priority. What local SEO does is ensure your business appears not just among these results but aims to get you right at the top 3 pack using one or a combination of the strategies in their local SEO packages depending on your needs. The local 3 pack is the snippet with three featured businesses at the top deck of Google’s local searches engine results page.

5 essential services in local SEO packages

  1. Google My Business

  2. Directory listings and citations

  3. Optimisation of website

  4. Localisation of content

  5. Competitor monitoring

A local SEO package will get your business listed on Google My Business and Geo-relevant directories while keeping things uniform across these platforms using specialised tools. For businesses operating from various locations, distinct profiles are built on individual pages to represent each store.

It entails creating a solid, keyword optimised business profile in addition to availing the NAP and as much needed information. Any listings already in existence will be claimed and updated too.

By maintaining accuracy and consistency across the web, the chances of securing a position on the local 3 pack multiply.

If you don’t have a geographic specific website, a local SEO package can help you migrate to one so as to rank locally. For example, websites ending with geo targeted tails such as .uk .au or .za rank on top of their .com counterparts in local searches targeting those regions.

Also, a bigger percentage of local searches are initiated via smartphone devices. It will be counter productive for users struck by your listing to follow the link back to your website only to meet an unresponsive, unfriendly, slow loading page. Mobile user optimisation is a vital part of local SEO that ensures your business desktop website has a user friendly mobile version of itself.

Content must also be tailored for the intended audience. Besides incorporating the location identifier (name of city/state/town) within the content, the language and style must be familiar and interesting to the locals. Topics, words choice, trending phrases, names of people or places locals can identify with will not only grab their attention but also back up your local ranking.

Competitor monitoring services assist you in keeping a close eye on those ahead of you thus getting you a step closer to countering them. Local SEO packages find out what are the competitive keywords the local 3 pack businesses in your industry are ranking for and optimizes your business profile for the same.

Benefits of local SEO packages

  • Optimises a business to be picked by search engines and placed strategically on local search results pages to become discoverable by would be clients looking for local products or services.

  • By featuring in directories where potential buyers are already searching for services, more people become aware of the business brand. Increased brand awareness translates to a surge in relevant traffic.

  • Avails loads of business information in one place giving searchers direct power to reach the business using the various provided channels. They can make a direct call, send a message, chat, email or go to the business premises. These are qualified leads with high chances of converting into sales.

  • It earns the business trust and increased click through rate when all its data is candid and verifiable, not forgetting being ranked highly by Google. Users give priority to businesses in order of preference given by search engines.

  • Local SEO packages are a strong marketing tool. They go a long way to promote the business by creating an appealing profile which showcases its strong points, unique products or services offered and attractive amenities. It could be a mention of even small things such as availability of kids play area, free Wi-Fi, ample parking, extended hours etc. that give it an edge.

  • Aids in building a positive online reputation for the business by managing your reviews and ratings. Once listed, clients get avenues for leaving their thoughts about their experience. These are crucial because they give potential customers a picture of what to expect. A business with positive reviews earns more trust.

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GrowSEO February 27, 2019 0 Comments

White Label Backlinks

A Quick Guide Through White Label Backlinks

Quality backlinks form the bedrock for successful ranking in search engines. This has given rise to a type of business to business service that offers white label backlinks. Not to be confused with backlink buying which is against the SEO code, it pertains an SEO agency building links on behalf of another SEO or digital marketing firm for resell to their clients. Because the report comes unbranded (white labelled) the reseller firm obtains complete ownership and gets to use their own brand name on the work.

Now, it doesn’t make sense to purchase a service that you already provide from another vendor, right? Which brings the questions, why white label link building services? Who needs them and why? What are the risks involved? How do you pick a reliable vendor? This article seeks to address these issues.

Benefits of white label backlinks

  1. Frees up time

Without going further into details about what a pain the link acquisition process is, it is equally time consuming and if you are not new to SEO you know this too well. There are times when as an SEO agency, you find yourself overwhelmed with so much to do but limited time to achieve it all. This is where you can take advantage of backlink reseller programs to off-load the link building bit thus saving the in-house team time to accomplish other pressing tasks they can no doubt excel in with ease.

  1. Helps newbie agencies grow

There are established SEO agencies and budding ones. Unfortunately being in the latter category can prove to be challenging when it comes to link building. Part of the process requires having strong networks and connections. This can be a tough nut to crack if you are just starting out. Yet, you’ve got to start from somewhere. To swim through the murky waters of being a newbie agency and actually grow in the industry, you would need to take up white label backlinks from the established firms. Because they already have the connections, they will bridge the gap for you until you develop relationships to stand on your own.

  1. Promotes client retention

Every business has its strengths and weaknesses and SEO agencies are no exception. Maybe your in-house team lacks the link building flair. Or perhaps, you are a digital marketing agency that does not offer SEO services yet a client needs backlinks as part of their project. Turning down clients is unthinkable. A smart move would be to accept the client’s project, work on the other sections that you are competent in and hand over the external linking aspect of it to white label backlink service providers. This way you keep the clients happy and continue building your reputation as a holistic top notch service provider. Satisfied clients always come back with their friends.

How to choose the right partner

As enticing as the benefits of white label link building seem, utmost care must be taken when choosing a reseller SEO agency. These white label backlinks, if acquired the unethical way can pose a huge risk to your client’s website as well as tarnish your brand. Since you take ownership and responsibility for the work, you stand to infuriate and lose clients should mediocre results be delivered. It is important therefore to carry out your due diligence on link building reseller programs to protect your reputation. Some of the ways to ensure you tread on safe grounds are;

  • Ask Google

Google is a trustworthy friend. You can turn to it to search for some of the best agencies offering the service from your locality. For example, a search query like ‘white label backlinks Brisbane’ will generate results for business websites dealing with the service. These are results you can go by because appearing on the first page of search engine results pages is an excellent indicator that the firm knows its SEO.

  • Ask questions

Call, email or visit to make further inquiries about their link building process and the type of links being offer. Remember you are looking for niche and location relevant, diverse, white hat links and not meaningless links that do nothing to boost ranking. Or worse, black hat links that will land your valued clients penalties. Fumbling here is a red flag.

  • Ask for evidence

An agency can chest thump about its achievements. This only counts if they can provide evidence to back them up in form of case studies, referrals, reviews or awards of excellence. If they don’t out-rightly present support to their claims, please ask.

Once you find a worthy agency, you do not want to sign a long term contract only to find what is being delivered is contrary to expectations. You want something you can jump ship should things turn sour. A monthly agreement would do to give you a chance to monitor the white label backlinks for about 2-3 months first before deciding to go all in.

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GrowSEO February 26, 2019 0 Comments

SEO Pricing

Your SEO Pricing Questions Answered

The essence of running a business is to sell. That is only possible when potential customers become aware of its existence and what it offers. SEO is designed to do exactly that. Amplify business’ visibility at the top of SERPs where millions of product and service hungry people browse all day in search of them. SEO drives the relevant part of this huge online traffic to your business. While many strongly agree on the benefits of SEO, its value is still debatable. This is evident by the many questions surrounding SEO pricing and the purpose of this article is to provide answers.

Why is SEO costly and is it really worth paying for?

Most business owners who’ve been skeptical about the high nature of SEO pricing have resorted to DIY in a bid to evade the expense of having it done professionally; the results -below par if not catastrophic. SEO is more than just reading a couple blog posts and applying what you learn. It’s a full time campaign that requires advanced research and analytic skills, language and writing flare, influential networking and outreach capabilities among other expertise. It swallows huge amounts of time. Special software are necessary for optimal results and they don’t come cheap. How then is all this expected to be a cheap affair? In addition, SEO gives you returns on what you invest. Yes, SEO is an investment as it elevates brand awareness which pumps up organic website traffic and creates a surge in new leads. These eventually translate to sales and thus increased revenues. By shifting your mindset from expense to investment, you’ll realise it is worth every penny.

What do I get when I pay for SEO?

What you get when you pay for SEO depends on what the agency is offering for that given price. There are different SEO pricing models which we shall look at later that offer a variety of SEO services. Here are the foundational ones you should expect to hear when discussing charges. While the list is not comprehensive, these are core tasks that your agency will perform in a typical SEO campaign.

  1. Research (keyword and market)

  2. Competitor analysis

  3. On-page optimisation

  4. Off-page optimisation

  5. Content development

  6. Reporting

What factors influence SEO pricing models?

A combination of factors influence SEO pricing models. Time and breadth of work are common metrics for setting prices. Fresh sites for example, need a lot of work and are more time intensive than established sites that have had some form of SEO done before. The same applies to businesses in highly competitive industries that demand a stronger push. The clients’ goals also play an important role in price determination. Where do they want to rank? Locally? Nationally? Globally?

In addition, more experienced agencies charge a notch higher than budding ones. Here are some common pricing models depending on the aforementioned factors;

  • Hourly billing

This is where the total hours spent on SEO whether monthly or as demanded are calculated using a specified rate per hour. It is ideal for those who already achieved their SEO goals and need a few tweaks here and there every now and then.

  • Monthly retainers

This is a fixed amount payable monthly for a long term ongoing contract. This is especially true when starting out as you will need up to 6 months of continuous and intense SEO to bear fruits.

  • One-off service

In this plan, you don’t get locked in a contract. Pay is for a one time service normally on-site optimisation. Here, the size of the website may be a determinant of price in some agencies.

  • National SEO

This plan is for businesses aiming for a nationwide coverage. It is very competitive as it means battling it out with other businesses in the category on a national level.

  • Local SEO

Local SEO is aimed at ranking businesses within a smaller geographic area. It requires a far different set of services such as GMB, directory listing, citations etc. and that are less demanding than national SEO. Nonetheless, local SEO is just as competitive.

  • SEO Audit

This service offers a health check of the website by evaluating its performance on search engines, highlighting areas of weakness and recommending improvements. The exercise usually take a few hours and can be charged at a flat fee or hourly rate.

So, how much then should you budget for SEO?

Well, given the above parameters, you really can’t place a definite price tag on SEO. Even if you could, there are more important considerations other than price. Take for example, the expertise and reputation of the agency, your business goals. These are more critical than price. Even though too high a price is not a guarantee for quality, extremely cheap offers are a red flag. Unless they are promotional discounted rates, cheap is a direct reflection of the amount of time and effort that will be put towards your campaign. Simply put, there is not right or wrong budget as long as it gives you back returns on what you put in. Invest as much as the value you put on appearing at the coveted spots in search engines.

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GrowSEO February 25, 2019 0 Comments

SEO Consultant Australia

Top 4 Reasons to Opt for an SEO Consultant Australia

There exists a multitude of off-shore SEO consultants that are not only reputable for providing SEO solutions to clients but also for their lucrative price offers that are near irresistible. As a small business in Australia, you want to grasp such deals to enjoy the benefits of being search engine optimised, affordably. However, there’s a catch. These consultants are not native making it difficult for them to tailor solutions befitting the Australian market which you are targeting or even further down, the local audience with state specific searches. In this light, an SEO consultant Australia, provides superior advantages over an overseas SEO firm and here are top 4 reasons to choose them.

  1. Market research is an important step in formulating any search engine optimisation strategy. Depending on your provider it could involve one or all of the following; research on the industry, competitors analysis or keywords research. Now, let’s be realistic. Who has better judgement and is in the best position to give the most credible findings between these two? An overseas consultant with all the right software for the exercise or an Australian based consultant with the same tools and in addition has been living and working there. Your guess is as good as mine. The many years of residing and doing business in a locality, being aware of the people’s culture, interacting with native clients and vendors on a daily basis, being up to date with local news on industries and business dynamics is of unmatched value. It goes a long way to give the researcher a deeper understanding and interpretation of customer insights.
  2. The English language is universal, but there exists variances when it comes to the Australian English particularly in spelling and word choices. These little differences have a huge impact when it comes to on-page optimisation particularly keyword selection as they influence how a searcher would type a query on search engines. It is very easy for a foreign consultant to overlook or even miss such nitty gritty language details when deciding on the keywords and as a result, not capture the intended audience. It is of utmost importance that the titles and meta descriptions are Australia centric.
  3. When developing content, an SEO consultant Australia is familiar with the common lingo. They use familiar idiomatic expressions, colloquial phrases and slang that will stir up the online users and make them tick. Being a local, they know what hot topics and tags are trending and includes them in your website and blog content thus engaging readers and heightening relevant traffic more than if an overseas firm did it plainly or using a different local parlance.
  4. The backlinks acquisition process relies heavily on strong networks and connections. Remember, backlinks have a positive impact on your website’s ranking only if they satisfy certain conditions such as the authority of the linking site as well as industry and geo-relevance. The location of the sites linking back to you is more critical than most people know or think. You therefore, want an SEO consultant Australia to get the job done. They already have deep rooted relationships with local bloggers, web developers, media personalities and influential people in the Australian business and industry associations. Getting quality backlinks is almost assured.

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GrowSEO February 19, 2019 0 Comments

Affordable SEO Packages

Do Effective Affordable SEO Packages Exist?

For some people, when it comes to SEO, effective and affordable are terms that cannot exist in the same package. Affordable is closely associated with cheap or used interchangeably to mean the same thing. On the contrary, the word affordable is subjective and can mean different things and not necessarily cheap. Let’s take a good example, SEO package prices. Say they come in this range; $500, $1,500 and $3000 monthly. For a large corporation, the latter is affordable. Yet, $3000 is nothing close to affordable for micro-enterprises. Affordable is simply smart spending. Affordable SEO packages, therefore, are those that offer quality services at a price that you as a firm are able and willing to pay for search engine optimisation purposes; able meaning the price range is within your budget and willing meaning the quality is acceptable.

The distinction

Unfortunately, alot of business owners have fallen victim to cheap SEO packages in the name of affordability and gotten severely burnt. This is probably due to ignorance on what SEO truly entails and its real value as an investment. The first step is to understand the amount of resources agencies pour into successful SEO in terms of time and money to acquire software and compensate the team of experts. Now add a profit margin on top of that. Only then will you be able to distinguish a good deal from a big scam. Your budget should not be the only consideration when making a choice. If you are out to find the lowest bidder regardless other factors, get ready for a nasty slap in form of penalties and even de-indexing. Without further ado, here are 3 typical characteristics that distinguish cheap from affordable SEO packages, that is besides their ridiculously low prices.

  1. Cheap SEO packages are rigid in nature. The agency will be literally shoving them at you in a bid to close the deal without first evaluating your business needs and goals to see what would be the perfect fit for your situation and industry. Their aim is primarily minting revenues from unsuspecting clients and not to understand and help businesses.

  1. Cheap SEO packages come with a myriad of sugar coated promises which underneath are far from realistic. This backs up the fact that they are sales centric. Eventually, they don’t deliver what was expected but the agencies have no qualms losing clients as they are almost always trapping new ones with lucrative deals and guaranteeing success.

  1. Getting you traffic is their strongest point, only that it will be absolutely irrelevant to your business if not useless. Cheap SEO packages strive to get you traffic from just about anyone and anywhere imaginable. Unfortunately such traffic if not from your target audience is almost insignificant. It simply does not convert.

Identifying effective affordable SEO packages

Now that you have defined what is affordable to you and also know how to filter out cheap SEO packages, it’s time to find an SEO partner that can offer you something within your means that will deliver results. How does a good affordable SEO package look like? Well, you’ll need to do a little homework first.

  • Assess the services being provided

What exactly will you be paying for and does your enterprise really need it? It is important that you understand the tasks, deliverables and their impact on your business. This way, you can know what to expect and ensure it is in line with your business objectives. It also prevents you from being tied to a premium package where you end up paying for more than you actually need.

  • Gauge the vendor’s ability and reputation

The SEO provider must be able to clearly explain the approaches they intend to use and how they align to your goals. Of course after probing questions about your business structure, mission, vision and desired outcome from SEO.

Benchmarks, case studies, achievements and other key performance indicators are a plus. Look for reviews. Positive feedback is a green flag. You are looking for a strong portfolio here.

  • Analyse the contract

Before you get into any contract, scrutinise the terms of the service agreement carefully. Areas to look at include your financial obligation, tasks/roles of the agency and execution, processes for renewal, termination, upgrade or downgrade. Ask as many questions for clarification.

If the results are positive for the three and the price seems right to your pocket, then you have yourself an affordable SEO package. Instead of asking for cheap packages or a price cut from an agency, ask for a tailored solution. You can both brainstorm the business goals and prioritise them, then structure a package that is flexible to start satisfying the urgent business need(s) first. You can do away with services that are not required immediately. This way, you will neither deviate from your budget, nor get the quality of outcome compromised by giving the agency enough financial resources to work with and make a profit too.

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GrowSEO February 18, 2019 0 Comments