3 Ways Small Businesses can Hire SEO Consultants

SEO offers a myriad of valuable benefits to any type of business and reliable consultants are the bridge between them and this gold mine. Unfortunately, there’s no universal SEO certification that business owners can rely on when making a selection. That notwithstanding, choosing the right candidate doesn’t have to be a game of chance. There are guidelines that can be followed to familiarise with the audit procedure, qualities to look for in prospective SEO consultants and things that should trigger a red flag. Another area small businesses struggle with is deciding whether to go the freelance consultancy way, the agency consultancy way or hire an in-house consultant. In this article we will highlight the merits and demerits of each option to enable you make a decision that complements your needs.

In house consultants

Hiring one or more SEO consultants to be part of your full time employees is a great option for businesses that want full control and monitoring of the tasks. Consultants’ time will be fully channeled towards the firm’s SEO. Owners can have tasks carried out on demand as well as get regular updates and reporting.

By being part of the company, the SEO consultant is better placed to get a comprehensive overview of the business goals, mission, vision and culture. Working closely with other complementary departments such as IT, sales and digital marketing, integration of SEO is much smoother.

The biggest downside to an in-house team is the expenses attached to it making it unfavourable for small businesses on a low budget. For starters, you will need to budget for advertising costs. You are about to house a big team comprising of web developer, data researcher and analyst, content developer, link builder and maybe a manager to oversee the team. Multiply these with monthly remuneration, employee benefits and training costs. There’s also the aspect of SEO tools which come with high subscription costs. These factors make it by far the most expensive option of the trio for small businesses. It is more feasible for large corporations with the capital resources or who can pull a few employees from already existing departments to form an SEO team.

Freelance consultants

The freelance wave has taken many businesses by storm because of their ease of hire, convenience as remote workers and cost effectiveness too. Freelance SEO consultants are the cheapest option of the three and reputable freelancing sites offer a pool of talented SEO experts to choose from, charging a fraction of what you would pay to have an in-house employee or agency consultant. What’s more, its ease of scalability is appealing as you can do away with the freelancers you don’t need once the goal has been reached or bring more aboard when need arises. All this must be taken with a pinch of salt because of the numerous cons accompanying this choice.

For starters, they tend to be overworked as they struggle to multi-task various clients’ work to maximise on earnings. This could yield poor results on part or all of the deliverables.

When you work with multiple freelancers doing their thing remotely and autonomously, there is lack of synergy. Co-operation is really important in positively impacting SEO efforts. Lastly, unless you are constantly making follow ups, you may be left high and dry and even have to find a replacement to begin from scratch, if for whatever reason the freelancer is unable to complete the SEO as scheduled or delivers substandard work. Remember, they do not have a brand name to protect anyway.

Agency consultants

An SEO agency consultant collaborates with a team of professionals to yield the best results and uphold the company’s reputation. Agencies have access to unlimited expertise to get the job done. Even if they are tied to several clients, they possess the capacity to effectively handle the load through distribution of tasks among team members. A sudden inability of one or two people to commit for a while, does not cease the process. The job will still get delegated to another expert to pick up from where it was left. This continuity and reliability gives clients peace of mind. Also, the rates paid to agencies for consultancy are lower than the cost of hiring and retaining highly skilled SEO consultants.

One disadvantage of SEO agency consultancy is that it entails a long term commitment and may lead to being locked in a long term contract. However, this is not true for all agencies. Trends have SEO agencies offering tailored packages and one off services for their clients.

As a small business you want to access a long term solution but without the high costs of housing staff internally or dealing with freelancers jumping ship when you need them most. With agency SEO consultants, you enjoy a long term personal working relationship, a pool of versatile expertise attached to them, proven outstanding results and reliability all at affordable pricing.

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GrowSEO February 28, 2019 0 Comments

How Local SEO Package Benefits For Small Businesses

Local SEO is a critical part of digital marketing that you as a small business owner must take advantage of if you already haven’t. Through local SEO package benefits, the online presence of your business can be amplified from among hundreds of thousands of similar business entities, to stand out in searches characterised by a local intent. This exposure often translates to new leads, more business and eventual growth. Local SEO packages are particularly helpful if you;

  1. Occupy a physical walk-in store otherwise known as brick and mortar
  2. Have a business located in several places (cities/states/zones/towns)
  3. Provide services in a particular area

What is a local SEO package?

Local SEO packages are single or bundled strategies offered by local SEO companies aimed at optimising businesses for geographic specific searches. Let’s break it down a little further.

If you are looking for an SEO agency right now, some good examples of what you are likely to type in a search engine box would be ” Top SEO agencies near me” or “Best SEO agencies in Brisbane”. After which, you will be provided with the results page consisting of SEO agencies in Brisbane in order of priority. What local SEO does is ensure your business appears not just among these results but aims to get you right at the top 3 pack using one or a combination of the strategies in their local SEO packages depending on your needs. The local 3 pack is the snippet with three featured businesses at the top deck of Google’s local searches engine results page.

5 essential services in local SEO packages

  1. Google My Business

  2. Directory listings and citations

  3. Optimisation of website

  4. Localisation of content

  5. Competitor monitoring

A local SEO package will get your business listed on Google My Business and Geo-relevant directories while keeping things uniform across these platforms using specialised tools. For businesses operating from various locations, distinct profiles are built on individual pages to represent each store.

It entails creating a solid, keyword optimised business profile in addition to availing the NAP and as much needed information. Any listings already in existence will be claimed and updated too.

By maintaining accuracy and consistency across the web, the chances of securing a position on the local 3 pack multiply.

If you don’t have a geographic specific website, a local SEO package can help you migrate to one so as to rank locally. For example, websites ending with geo targeted tails such as .uk .au or .za rank on top of their .com counterparts in local searches targeting those regions.

Also, a bigger percentage of local searches are initiated via smartphone devices. It will be counter productive for users struck by your listing to follow the link back to your website only to meet an unresponsive, unfriendly, slow loading page. Mobile user optimisation is a vital part of local SEO that ensures your business desktop website has a user friendly mobile version of itself.

Content must also be tailored for the intended audience. Besides incorporating the location identifier (name of city/state/town) within the content, the language and style must be familiar and interesting to the locals. Topics, words choice, trending phrases, names of people or places locals can identify with will not only grab their attention but also back up your local ranking.

Competitor monitoring services assist you in keeping a close eye on those ahead of you thus getting you a step closer to countering them. Local SEO packages find out what are the competitive keywords the local 3 pack businesses in your industry are ranking for and optimizes your business profile for the same.

Benefits of local SEO packages

  • Optimises a business to be picked by search engines and placed strategically on local search results pages to become discoverable by would be clients looking for local products or services.

  • By featuring in directories where potential buyers are already searching for services, more people become aware of the business brand. Increased brand awareness translates to a surge in relevant traffic.

  • Avails loads of business information in one place giving searchers direct power to reach the business using the various provided channels. They can make a direct call, send a message, chat, email or go to the business premises. These are qualified leads with high chances of converting into sales.

  • It earns the business trust and increased click through rate when all its data is candid and verifiable, not forgetting being ranked highly by Google. Users give priority to businesses in order of preference given by search engines.

  • Local SEO packages are a strong marketing tool. They go a long way to promote the business by creating an appealing profile which showcases its strong points, unique products or services offered and attractive amenities. It could be a mention of even small things such as availability of kids play area, free Wi-Fi, ample parking, extended hours etc. that give it an edge.

  • Aids in building a positive online reputation for the business by managing your reviews and ratings. Once listed, clients get avenues for leaving their thoughts about their experience. These are crucial because they give potential customers a picture of what to expect. A business with positive reviews earns more trust.

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GrowSEO February 27, 2019 0 Comments

White Label Backlinks

A Quick Guide Through White Label Backlinks

Quality backlinks form the bedrock for successful ranking in search engines. This has given rise to a type of business to business service that offers white label backlinks. Not to be confused with backlink buying which is against the SEO code, it pertains an SEO agency building links on behalf of another SEO or digital marketing firm for resell to their clients. Because the report comes unbranded (white labelled) the reseller firm obtains complete ownership and gets to use their own brand name on the work.

Now, it doesn’t make sense to purchase a service that you already provide from another vendor, right? Which brings the questions, why white label link building services? Who needs them and why? What are the risks involved? How do you pick a reliable vendor? This article seeks to address these issues.

Benefits of white label backlinks

  1. Frees up time

Without going further into details about what a pain the link acquisition process is, it is equally time consuming and if you are not new to SEO you know this too well. There are times when as an SEO agency, you find yourself overwhelmed with so much to do but limited time to achieve it all. This is where you can take advantage of backlink reseller programs to off-load the link building bit thus saving the in-house team time to accomplish other pressing tasks they can no doubt excel in with ease.

  1. Helps newbie agencies grow

There are established SEO agencies and budding ones. Unfortunately being in the latter category can prove to be challenging when it comes to link building. Part of the process requires having strong networks and connections. This can be a tough nut to crack if you are just starting out. Yet, you’ve got to start from somewhere. To swim through the murky waters of being a newbie agency and actually grow in the industry, you would need to take up white label backlinks from the established firms. Because they already have the connections, they will bridge the gap for you until you develop relationships to stand on your own.

  1. Promotes client retention

Every business has its strengths and weaknesses and SEO agencies are no exception. Maybe your in-house team lacks the link building flair. Or perhaps, you are a digital marketing agency that does not offer SEO services yet a client needs backlinks as part of their project. Turning down clients is unthinkable. A smart move would be to accept the client’s project, work on the other sections that you are competent in and hand over the external linking aspect of it to white label backlink service providers. This way you keep the clients happy and continue building your reputation as a holistic top notch service provider. Satisfied clients always come back with their friends.

How to choose the right partner

As enticing as the benefits of white label link building seem, utmost care must be taken when choosing a reseller SEO agency. These white label backlinks, if acquired the unethical way can pose a huge risk to your client’s website as well as tarnish your brand. Since you take ownership and responsibility for the work, you stand to infuriate and lose clients should mediocre results be delivered. It is important therefore to carry out your due diligence on link building reseller programs to protect your reputation. Some of the ways to ensure you tread on safe grounds are;

  • Ask Google

Google is a trustworthy friend. You can turn to it to search for some of the best agencies offering the service from your locality. For example, a search query like ‘white label backlinks Brisbane’ will generate results for business websites dealing with the service. These are results you can go by because appearing on the first page of search engine results pages is an excellent indicator that the firm knows its SEO.

  • Ask questions

Call, email or visit to make further inquiries about their link building process and the type of links being offer. Remember you are looking for niche and location relevant, diverse, white hat links and not meaningless links that do nothing to boost ranking. Or worse, black hat links that will land your valued clients penalties. Fumbling here is a red flag.

  • Ask for evidence

An agency can chest thump about its achievements. This only counts if they can provide evidence to back them up in form of case studies, referrals, reviews or awards of excellence. If they don’t out-rightly present support to their claims, please ask.

Once you find a worthy agency, you do not want to sign a long term contract only to find what is being delivered is contrary to expectations. You want something you can jump ship should things turn sour. A monthly agreement would do to give you a chance to monitor the white label backlinks for about 2-3 months first before deciding to go all in.

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GrowSEO February 26, 2019 0 Comments

SEO Pricing

Your SEO Pricing Questions Answered

The essence of running a business is to sell. That is only possible when potential customers become aware of its existence and what it offers. SEO is designed to do exactly that. Amplify business’ visibility at the top of SERPs where millions of product and service hungry people browse all day in search of them. SEO drives the relevant part of this huge online traffic to your business. While many strongly agree on the benefits of SEO, its value is still debatable. This is evident by the many questions surrounding SEO pricing and the purpose of this article is to provide answers.

Why is SEO costly and is it really worth paying for?

Most business owners who’ve been skeptical about the high nature of SEO pricing have resorted to DIY in a bid to evade the expense of having it done professionally; the results -below par if not catastrophic. SEO is more than just reading a couple blog posts and applying what you learn. It’s a full time campaign that requires advanced research and analytic skills, language and writing flare, influential networking and outreach capabilities among other expertise. It swallows huge amounts of time. Special software are necessary for optimal results and they don’t come cheap. How then is all this expected to be a cheap affair? In addition, SEO gives you returns on what you invest. Yes, SEO is an investment as it elevates brand awareness which pumps up organic website traffic and creates a surge in new leads. These eventually translate to sales and thus increased revenues. By shifting your mindset from expense to investment, you’ll realise it is worth every penny.

What do I get when I pay for SEO?

What you get when you pay for SEO depends on what the agency is offering for that given price. There are different SEO pricing models which we shall look at later that offer a variety of SEO services. Here are the foundational ones you should expect to hear when discussing charges. While the list is not comprehensive, these are core tasks that your agency will perform in a typical SEO campaign.

  1. Research (keyword and market)

  2. Competitor analysis

  3. On-page optimisation

  4. Off-page optimisation

  5. Content development

  6. Reporting

What factors influence SEO pricing models?

A combination of factors influence SEO pricing models. Time and breadth of work are common metrics for setting prices. Fresh sites for example, need a lot of work and are more time intensive than established sites that have had some form of SEO done before. The same applies to businesses in highly competitive industries that demand a stronger push. The clients’ goals also play an important role in price determination. Where do they want to rank? Locally? Nationally? Globally?

In addition, more experienced agencies charge a notch higher than budding ones. Here are some common pricing models depending on the aforementioned factors;

  • Hourly billing

This is where the total hours spent on SEO whether monthly or as demanded are calculated using a specified rate per hour. It is ideal for those who already achieved their SEO goals and need a few tweaks here and there every now and then.

  • Monthly retainers

This is a fixed amount payable monthly for a long term ongoing contract. This is especially true when starting out as you will need up to 6 months of continuous and intense SEO to bear fruits.

  • One-off service

In this plan, you don’t get locked in a contract. Pay is for a one time service normally on-site optimisation. Here, the size of the website may be a determinant of price in some agencies.

  • National SEO

This plan is for businesses aiming for a nationwide coverage. It is very competitive as it means battling it out with other businesses in the category on a national level.

  • Local SEO

Local SEO is aimed at ranking businesses within a smaller geographic area. It requires a far different set of services such as GMB, directory listing, citations etc. and that are less demanding than national SEO. Nonetheless, local SEO is just as competitive.

  • SEO Audit

This service offers a health check of the website by evaluating its performance on search engines, highlighting areas of weakness and recommending improvements. The exercise usually take a few hours and can be charged at a flat fee or hourly rate.

So, how much then should you budget for SEO?

Well, given the above parameters, you really can’t place a definite price tag on SEO. Even if you could, there are more important considerations other than price. Take for example, the expertise and reputation of the agency, your business goals. These are more critical than price. Even though too high a price is not a guarantee for quality, extremely cheap offers are a red flag. Unless they are promotional discounted rates, cheap is a direct reflection of the amount of time and effort that will be put towards your campaign. Simply put, there is not right or wrong budget as long as it gives you back returns on what you put in. Invest as much as the value you put on appearing at the coveted spots in search engines.

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GrowSEO February 25, 2019 0 Comments

SEO Consultant Australia

Top 4 Reasons to Opt for an SEO Consultant Australia

There exists a multitude of off-shore SEO consultants that are not only reputable for providing SEO solutions to clients but also for their lucrative price offers that are near irresistible. As a small business in Australia, you want to grasp such deals to enjoy the benefits of being search engine optimised, affordably. However, there’s a catch. These consultants are not native making it difficult for them to tailor solutions befitting the Australian market which you are targeting or even further down, the local audience with state specific searches. In this light, an SEO consultant Australia, provides superior advantages over an overseas SEO firm and here are top 4 reasons to choose them.

  1. Market research is an important step in formulating any search engine optimisation strategy. Depending on your provider it could involve one or all of the following; research on the industry, competitors analysis or keywords research. Now, let’s be realistic. Who has better judgement and is in the best position to give the most credible findings between these two? An overseas consultant with all the right software for the exercise or an Australian based consultant with the same tools and in addition has been living and working there. Your guess is as good as mine. The many years of residing and doing business in a locality, being aware of the people’s culture, interacting with native clients and vendors on a daily basis, being up to date with local news on industries and business dynamics is of unmatched value. It goes a long way to give the researcher a deeper understanding and interpretation of customer insights.
  2. The English language is universal, but there exists variances when it comes to the Australian English particularly in spelling and word choices. These little differences have a huge impact when it comes to on-page optimisation particularly keyword selection as they influence how a searcher would type a query on search engines. It is very easy for a foreign consultant to overlook or even miss such nitty gritty language details when deciding on the keywords and as a result, not capture the intended audience. It is of utmost importance that the titles and meta descriptions are Australia centric.
  3. When developing content, an SEO consultant Australia is familiar with the common lingo. They use familiar idiomatic expressions, colloquial phrases and slang that will stir up the online users and make them tick. Being a local, they know what hot topics and tags are trending and includes them in your website and blog content thus engaging readers and heightening relevant traffic more than if an overseas firm did it plainly or using a different local parlance.
  4. The backlinks acquisition process relies heavily on strong networks and connections. Remember, backlinks have a positive impact on your website’s ranking only if they satisfy certain conditions such as the authority of the linking site as well as industry and geo-relevance. The location of the sites linking back to you is more critical than most people know or think. You therefore, want an SEO consultant Australia to get the job done. They already have deep rooted relationships with local bloggers, web developers, media personalities and influential people in the Australian business and industry associations. Getting quality backlinks is almost assured.

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GrowSEO February 19, 2019 0 Comments

Affordable SEO Packages

Do Effective Affordable SEO Packages Exist?

For some people, when it comes to SEO, effective and affordable are terms that cannot exist in the same package. Affordable is closely associated with cheap or used interchangeably to mean the same thing. On the contrary, the word affordable is subjective and can mean different things and not necessarily cheap. Let’s take a good example, SEO package prices. Say they come in this range; $500, $1,500 and $3000 monthly. For a large corporation, the latter is affordable. Yet, $3000 is nothing close to affordable for micro-enterprises. Affordable is simply smart spending. Affordable SEO packages, therefore, are those that offer quality services at a price that you as a firm are able and willing to pay for search engine optimisation purposes; able meaning the price range is within your budget and willing meaning the quality is acceptable.

The distinction

Unfortunately, alot of business owners have fallen victim to cheap SEO packages in the name of affordability and gotten severely burnt. This is probably due to ignorance on what SEO truly entails and its real value as an investment. The first step is to understand the amount of resources agencies pour into successful SEO in terms of time and money to acquire software and compensate the team of experts. Now add a profit margin on top of that. Only then will you be able to distinguish a good deal from a big scam. Your budget should not be the only consideration when making a choice. If you are out to find the lowest bidder regardless other factors, get ready for a nasty slap in form of penalties and even de-indexing. Without further ado, here are 3 typical characteristics that distinguish cheap from affordable SEO packages, that is besides their ridiculously low prices.

  1. Cheap SEO packages are rigid in nature. The agency will be literally shoving them at you in a bid to close the deal without first evaluating your business needs and goals to see what would be the perfect fit for your situation and industry. Their aim is primarily minting revenues from unsuspecting clients and not to understand and help businesses.

  1. Cheap SEO packages come with a myriad of sugar coated promises which underneath are far from realistic. This backs up the fact that they are sales centric. Eventually, they don’t deliver what was expected but the agencies have no qualms losing clients as they are almost always trapping new ones with lucrative deals and guaranteeing success.

  1. Getting you traffic is their strongest point, only that it will be absolutely irrelevant to your business if not useless. Cheap SEO packages strive to get you traffic from just about anyone and anywhere imaginable. Unfortunately such traffic if not from your target audience is almost insignificant. It simply does not convert.

Identifying effective affordable SEO packages

Now that you have defined what is affordable to you and also know how to filter out cheap SEO packages, it’s time to find an SEO partner that can offer you something within your means that will deliver results. How does a good affordable SEO package look like? Well, you’ll need to do a little homework first.

  • Assess the services being provided

What exactly will you be paying for and does your enterprise really need it? It is important that you understand the tasks, deliverables and their impact on your business. This way, you can know what to expect and ensure it is in line with your business objectives. It also prevents you from being tied to a premium package where you end up paying for more than you actually need.

  • Gauge the vendor’s ability and reputation

The SEO provider must be able to clearly explain the approaches they intend to use and how they align to your goals. Of course after probing questions about your business structure, mission, vision and desired outcome from SEO.

Benchmarks, case studies, achievements and other key performance indicators are a plus. Look for reviews. Positive feedback is a green flag. You are looking for a strong portfolio here.

  • Analyse the contract

Before you get into any contract, scrutinise the terms of the service agreement carefully. Areas to look at include your financial obligation, tasks/roles of the agency and execution, processes for renewal, termination, upgrade or downgrade. Ask as many questions for clarification.

If the results are positive for the three and the price seems right to your pocket, then you have yourself an affordable SEO package. Instead of asking for cheap packages or a price cut from an agency, ask for a tailored solution. You can both brainstorm the business goals and prioritise them, then structure a package that is flexible to start satisfying the urgent business need(s) first. You can do away with services that are not required immediately. This way, you will neither deviate from your budget, nor get the quality of outcome compromised by giving the agency enough financial resources to work with and make a profit too.

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GrowSEO February 18, 2019 0 Comments

Local SEO Company

Self-Implementing Vs Hiring a Local SEO Company

Find out Which is Better and Why

Is local SEO worth paying for? How much does it cost? Can I do local SEO by myself?

These are some of the most commonly asked questions by small business owners torn between hiring a local SEO company and just learning the ropes of local SEO for self-implementation.

Well, before giving definite answers, we must first ask ourselves why would someone want to do their own local SEO and analyse the real cost involved. It is most likely, to eliminate the expenses of fees payable for hired services. Perhaps it could be for knowledge acquisition or self-gratification too. The ultimate goal for doing local SEO is however to boost the online presence of the business within its locality and eventually ranking better.

What most people don’t know is the real cost of self-implemented local SEO. It is a huge investment that demands both time and money in every possible way and could unfortunately go contrary to your expectations. Here’s why.

It is expensive

In a bid to lower your expenditure, like many small businesses, you may opt to carry out your own local SEO. What you pay eventually is nonetheless much higher than the price of having it done by an expert. SEO is dynamic as it is complex. Not only will you be required to purchase an array of expensive tools which constantly require updating but will also have to deal with emerging newer better versions. This means more purchasing every other time. By investing in a local SEO company, you won’t have to shoulder this financial burden as the software and expenses associated with technological changes lies with the SEO firm.

It is time intensive

To get a clear grasp of local SEO, you will need to pour in long hours dedicated to reading books, blogs, webinars and whatever resources you can get your hands on. Not forgetting spending even more time trying to implement what you learn. Time has monetary value in commerce. That’s valuable time you would have otherwise spent perfecting your products, pitching to potential clients, crafting sales strategies, polishing customer service and other tasks you are actually good at. By allowing a local SEO company take care of it, you are more likely to increase your productivity by concentrating on your core business.

It is potentially detrimental

Local SEO is arguably more complex than it seems. The learning curve tends to be lengthy. Frustration can kick in. Even with the ability to wrap your fingers around things pretty quickly, you are bound to make a couple errors. Unfortunately, search engines are unforgiving when it comes to particular mistakes which could spell doom for your business online presence. Committing them could mean being de-ranked, del-listed or de-indexed altogether. Because an established local SEO company has already been through the murky waters of local SEO numerous times, they are well aware of the do’s and don’ts.

With significant amount of money, time and dedication, trial and errors, risks, a few headaches, it is possible to do your own local SEO. Possible but not wise. It is by far much more worth it when done by a professional local SEO company. You get to enjoy all its advantages for peace of mind, less time, less money and awesome results.

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GrowSEO February 11, 2019 0 Comments

SEO Consultant

Why Your Business Needs an SEO Consultant

Search engine optimisation is a marketing scheme that focuses on improving visibility when it comes to organic search engine results. Organic results are those that are not paid for. There are creative as well as technical elements that are essential to drive traffic, improve rankings and boost awareness. An SEO consultant will give you many advantages geared towards that. These include help on how other sites link to yours and the words that you will need on your web page to improve its rankings. In some cases, SEO is simply a question of ensuring that your site is designed in such a way that a search engine will easily understand it.

Many people think SEO is just about building a website that is friendly to search engines. This is untrue. SEO is about ensuring your site is user-friendly too.

Does a Website Really Need SEO?

Most of the traffic on the web is driven by huge commercial search engines, the likes of Google, Yahoo! and Bing. This is not to say that they are the only sources of traffic to your website. Social media can also be a powerful source of traffic. However, it is not as big as search engines.

The edge that search engines optimisation has over other sources of traffic is that it provides you with targeted traffic. Targeted traffic includes people who are looking for what you offer. When search engines are not in a position to find your site or add you to their databases, you miss out on a lot of opportunities that could affect your bottom line.

Search queries are the words that users type into a search engine’s search box. Search queries are laden with valuable information. Targeted traffic can bring your website exposure, traffic and revenue in a way that no other marketing channel can. It is therefore key for you to consider booking an appointment with an SEO consultant.

Why Do Search Engines Need SEO to Figure out my Site?

While search engines are pretty smart, they need a little help along the way. The biggest search engines are constantly looking for better ways to crawl the web and give their users the best results. However, search engines can only do so much. Great SEO can increase your visitors by several thousands whereas poor SEO can hide your site in the bowels of the web where you will get very low traffic. SEO not only makes your content accessible by search engines, it also improves rankings. This means that content is going to be placed where searchers ( potential customers) are more likely to find it.

Is it Possible to Do SEO By Myself?

The field of SEO is a complicated one. However, most people love to grasp the basics. Even a little knowledge of SEO can go a long way in improving your rankings and visits to your website. Whereas with learning and practice you can go a few steps ahead, it is best and advisable to leave it to the experts for the excellent results. Get in touch with a an SEO consultant today and they will help you with all your SEO needs.

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GrowSEO February 9, 2019 0 Comments

SEO Agency

4 Things to Expect from your SEO Agency in 2019

The major components of search engine optimisation -backlinks, content, meta tags, keywords- have for decades been the main focus of every SEO campaign. It’s time however to take a closer look at the trends in how internet your audience conducts searches more so with advancing technology. Highlighted are a few game-changing tactics for your SEO agency to concentrate on in 2019.

Speech recognition

Speaking to devices is no doubt faster and more convenient than typing on them particularly when multitasking. Say, you are driving through an unfamiliar road and need to know the nearest gas station or eatery. It is less likely that you will stop, park the car aside and type it out on Google. Queries via voice are demanding a significant share of internet searches and are anticipated to shoot further up come 2020. Otherwise we wouldn’t be having the likes of Siri, Cortana or Alexa popping up. Your SEO agency must, therefore, draw its attention towards optimising for voice search using longer longtail keywords in question like formats and conversational style content with direct answers.

Mobile site version

Do you know about Google’s mobile-first indexing? If your website is yet to be mobile friendly, then you are missing out on tons of opportunities already, not to mention compromising your ranking. People turn to their smartphones to follow the news, watch videos, find places, book appointments and so on. Mobile devices are the future as they are the go-to device for basically everything. Ideally, you would then need to have a mobile responsive website to capitalize on this for SEO. No one has the time to figure out sentences cut off their screen display, jumbled up text formats meant for a desktop or wait forever for pages to load. To reduce bounce rate, it is upon your SEO agency to ensure you have a mobile version of the website that also gives users a smooth experience.

Video searches

‘How to’ topics are still as sizzling hot as they were when SEO began gaining ground. A huge number of browsers turn to the web when they need to learn something practical. Now, are they more likely to read or watch a video on how to do it? Your guess is as good as mine. Video optimisation is a critical part of SEO today because of the visual appeal. Incorporating and optimising top quality videos within your content is now paramount as search bots crawl visual presentations to find out what they are about and whether they answer seekers ‘how to’ questions.

Content is still key

Paradigms for qualifying relevant content have evolved. Search engines are looking for more than just length. They want to feature unique content that answers specific questions. Content that is deep, backed by facts, figures and relevant names surrounding the topic. Organising it in digestible paragraphs with subheadings, each subheading answering a question about the subject goes a long way to improving ranking.

While these elements are not exactly new, they are increasingly becoming more critical to SEO than they were before. Obviously due to the evolving behavior of users coupled with new technology and thus changing algorithms. So don’t get left out, talk to an SEO agency about these emerging trends.

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GrowSEO February 7, 2019 0 Comments

Purchase Backlinks

Expert Advice Before You Purchase Backlinks

If you’ve ever run an SEO campaign, or are considering doing so, then you probably know how critical backlinks are at improving a site’s ranking in search engines. They are a major component for thriving search engine optimisation. Also going by the name inbound links and sometimes external links, they originate from one site and point back to your own. It’s an indirect way of saying, ‘here’s a relevant or trustworthy site you can get more valuable information from’. Nonetheless, not all backlinks have this effect. They possess varied abilities and some are not even worth the risk when you opt to purchase backlinks.

Is purchasing backlinks a risky move?

Well, it’s no secret that master Google is against the backlinks trade and can seriously penalise those caught engaging in the act. Out rightly buying placement on a website or backlinks from a black hat website will put you at risk of being unranked. The best you can get is a bunch of automated backlinks such as GSA and follow blog comments which are so irrelevant to ranking. Definitely not worth it.

You want useful white hat backlinks such as those from guest posting and outreach. But hey, not everyone has got the time to reach out, put together a strong network, send requests, cross fingers hoping for positive feedback, write to impress; the process is just painfully long and daunting. More so when you have to do it over and over again yet lack the skills.

To save yourself the time and headaches, purchase backlinks packages and allow SEO experts do the heavy lifting for you. Let an SEO company that has the knowledge, expertise, tools and networks handle the link building and backlink earning aspect for your website the approved way at a fee.

Tips on how to purchase backlinks packages

Placed carefully and cleverly within content, there’s really no surefire way to determine whether an inbound link is purchased. Not unless you begin having inbound links from a newborn babies site pointing to your automotive site. That’s plain outrageous.

When looking for a backlinks package, ensure what you are getting is directly relevant to your niche and supplements your content. In addition, consider the number you need. It has to be proportionate to the size of your website so that it does not appear bloated.

It also helps if the external links are not only relevant but also geographically in sync with your website more so for citations. For example, a Brisbane based website will benefit from boosting its local SEO more out of a link from a Brisbane or at least Australian blog or directory.

Also, an assortment of backlinks looks more credible and is successful at influencing ranking than having the same type of backlinks; worse if from a single source. It is important to have both high powered backlinks such as authority and editorial backlinks mixed with some low powered backlinks such as PBN and web 2.0 links.

Bottom line is, maintain moderation and naturalism as much as possible. A reliable SEO partner probably knows this already. So talk to one today!

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GrowSEO February 6, 2019 0 Comments