The rules of the SEO game are ever changing. Signals that worked yesterday are not the same ones working today. It is therefore critical that you are getting your SEO services from the best SEO firms Brisbane who are on their toes when it comes to tomorrow’s ranking trends. This way, they will be able to implement new changes in the strategy for most favourable outcome. Here are 5 current trends to look out for from your SEO service provider.
How secure is your website?
Ever noticed that top sites on SERP begin with a green coloured HTTPS? Users’ security has become Google’s major concern. Protecting their private information is now a top priority. In a bid to beef this up, the secured sites appear higher in ranking than non-secured one which are way below. Furthermore, when visitors attempt to access a non-https site that requires personal data, Google gives them a bright red warning signal before they can proceed. Who doesn’t trust Google when they say keep off? It is therefore important for your SEO firm to be able to shift your site to be served by https to boost ranking and traffic that would otherwise be steered away.
Is your site mobile optimised?
More than 50% of searches are conducted on mobile phones. The more reason why your website needs to be friendly to users of all types of devices of different screen sizes; mobile phones, tablets and desktops. By being unfriendly to this group of mobile users, your site shoves them away and Google doesn’t like that. As a result it shoves your site to the bottom when ranking. It is therefore in businesses best interest to ensure they partner with SEO firms Brisbane that are capable of designing or restructuring to an all inclusive site.
What is your current page load speed?
Do you know that Google is friends with accelerated mobile page (AMP) platform? It is advantageous to be friends with Google’s friends. Why? Because AMP boosts mobile pages speed. That’s how serious google is about mobile. Sites pages built on AMP load much quicker and hence rank better than those that don’t. This is true for desktop sites too. A slow loading page is among the top three most annoying things about a website. Because Google doesn’t want its users to have unpleasant experiences, it gets such web pages out of sight to rank where nobody looks.
Did someone say Schema markup?
Top SEO firms Brisbane are making use of Schema markup to give search engines insights as to what your content is all about using structured data. Consequently, search engines use the data to improve your search description by creating rich snippets; a successful way to multiply click through rate. When discussing content marketing with your SEO strategists and you don’t hear Schema mentioned anywhere, beware.
Are you prepared for voice search?
Voice search is new and accelerating exponentially across the globe at a fast rate. It brings us back to mobile users, Google’s current main focus group. The best SEO firms Brisbane have already started shifting towards long tail keyword phrases to fit questions users are likely asking their devices most likely in well structured grammar opposed to typing.
It is crystal clear that to maximise on online searches and remain relevant, you need to partner with the best of SEO firms Brisbane that are on the look out for what’s trending. Without which you will lose on major segments of the market.