Why completing your on-page SEO is essential to rankings Use the elements of your page to your advantage
Many businesses often rely on the misconception that purchasing ads is the only way to reach their target market. As a result, they often rush to purchase digital ads in an effort to reach their audience, much like a traditional business would buy ad space at a local newspaper.
It is true that these ads provide businesses with a much-needed boost when it comes to attention as these ads are displayed at the top of the SERPs. Still, it is not a guarantee that users will actually click on the ads and purchase from these sites.
With the proper knowledge and understanding of Search Engine Optimisation (SEO), businesses can find a more cost-effective way to engage the audience with their sites using the elements that are present within and outside of the site. Instead of creating shortcuts to the top of the page, devoting time to optimise your site may lead to more organic views that can actually be better if you are looking for sales and marketing leads.
Recent data from the Search Engine Journal suggests an average of 32.5 percent of users share the first organic results they get. Studies also indicate that a whopping 51 percent of website traffic comes from organic searches. This means that there is a huge opportunity for you and your business to get a fair share of your traffic if you know how to use SEO to your advantage.
- The importance of on-page SEO
In crafting your site, it is important to understand that all parts of your webpages play a part in your rankings. It is not only the content alone that the search engine ranks and this is what is called on-page SEO.
On-page SEO is the practice of making your webpage search engine friendly. This means that all the elements of the page such as content, meta title and tags, keywords, images and links are targeted towards boosting the rankings of your site. It is akin to putting all of the pieces of the puzzle together to form a complete picture.
Generate engaging content. There is a common belief that search engines, in particular, Google, penalizes websites that showcase duplicate content. It was believed that this was a sanction imposed by the search engine against spam websites that pop up all over the internet. However, recent clarifications indicate that there is no actual penalty for duplicate content. Rather, Google imposes the lowest rankings to sites that feature copied content with very little added value. This means copied content, even those that are properly cited from the source, could suffer in rankings if there is very little effort to add more information.
Content is important for any website or webpage seeking to engage the audience. It is a perfect opportunity to showcase one’s products and services and highlight what sets it apart from the competition. Use this opportunity to grab your market’s attention by developing original and compelling articles to keep them coming back for more.
Provide relevant information. Search engines don’t simply rely on keywords to rank websites on the world wide web. These days, they also measure relevance to the search terms being used by netizens. This means that content developers can craft more compelling articles that are not confined to keywords alone as search engines also now recognize relevant terms and add merit to it during indexing.
Link Building. Aside from developing links to other sites, on-page SEO provides the perfect opportunity to feature other pages on your site, driving more traffic to the different pages of your business website. This practice also reduces the site’s bounce rate and keeps the audience engaged for a longer period.
Substance over style. Aside from the actual content of your site, it is also essential to make the pages easily navigable. Make sure that the users can easily find what they need on your webpage by making the most important areas visible. Refrain from the temptation of adding more elements that may add to style but contribute very little substance. Concentrate on the essential and present them in a way that your site’s visitors will appreciate.
Use meta tags to your advantage. While meta titles and tags are not visible on the page itself and is placed on the html head of the page, it is equally important as the visible content audiences see on your page. Metadata helps search engines understand what the site is about. Providing a description that sets your site apart from a hundred other websites with a similar focus is a great way to increase your ranking on the SERPs.
Videos and Images. If you think that videos and images are not part of SEO, think again. Videos and images grab audience’s attention and provide a break from long lines of text. These provide a visual stimulant for your audience and at the same time adds value to your site, especially if you know how to use them properly. Make sure that the videos and images featured on your site are properly labelled to contain the main keywords of your page.
- Get an experts opinion
Since on-page SEO covers a lot of technical elements that you are still struggling to understand, a team of experts at Grow SEO will be more than willing to help you navigate through the complexities of making your mark online. Contact them through (07) 3063 2115 or email them firstname.lastname@example.org and their staff will respond to your concerns as quickly as possible.
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