Why completing your on-page SEO is essential to rankings Use the elements of your page to your advantage

Many businesses often rely on the misconception that purchasing ads is the only way to reach their target market. As a result, they often rush to purchase digital ads in an effort to reach their audience, much like a traditional business would buy ad space at a local newspaper.

It is true that these ads provide businesses with a much-needed boost when it comes to attention as these ads are displayed at the top of the SERPs. Still, it is not a guarantee that users will actually click on the ads and purchase from these sites.

With the proper knowledge and understanding of Search Engine Optimisation (SEO), businesses can find a more cost-effective way to engage the audience with their sites using the elements that are present within and outside of the site. Instead of creating shortcuts to the top of the page, devoting time to optimise your site may lead to more organic views that can actually be better if you are looking for sales and marketing leads.

Recent data from the Search Engine Journal suggests an average of 32.5 percent of users share the first organic results they get. Studies also indicate that a whopping 51 percent of website traffic comes from organic searches.  This means that there is a huge opportunity for you and your business to get a fair share of your traffic if you know how to use SEO to your advantage.

  • The importance of on-page SEO

In crafting your site, it is important to understand that all parts of your webpages play a part in your rankings. It is not only the content alone that the search engine ranks and this is what is called on-page SEO.

On-page SEO is the practice of making your webpage search engine friendly. This means that all the elements of the page such as content, meta title and tags, keywords, images and links are targeted towards boosting the rankings of your site. It is akin to putting all of the pieces of the puzzle together to form a complete picture.

Generate engaging content.  There is a common belief that search engines, in particular, Google, penalizes websites that showcase duplicate content. It was believed that this was a sanction imposed by the search engine against spam websites that pop up all over the internet. However, recent clarifications indicate that there is no actual penalty for duplicate content. Rather, Google imposes the lowest rankings to sites that feature copied content with very little added value. This means copied content, even those that are properly cited from the source, could suffer in rankings if there is very little effort to add more information.

Content is important for any website or webpage seeking to engage the audience. It is a perfect opportunity to showcase one’s products and services and highlight what sets it apart from the competition. Use this opportunity to grab your market’s attention by developing original and compelling articles to keep them coming back for more.

Provide relevant information. Search engines don’t simply rely on keywords to rank websites on the world wide web. These days, they also measure relevance to the search terms being used by netizens. This means that content developers can craft more compelling articles that are not confined to keywords alone as search engines also now recognize relevant terms and add merit to it during indexing.

Link Building. Aside from developing links to other sites, on-page SEO provides the perfect opportunity to feature other pages on your site, driving more traffic to the different pages of your business website. This practice also reduces the site’s bounce rate and keeps the audience engaged for a longer period.

Substance over style. Aside from the actual content of your site, it is also essential to make the pages easily navigable. Make sure that the users can easily find what they need on your webpage by making the most important areas visible. Refrain from the temptation of adding more elements that may add to style but contribute very little substance. Concentrate on the essential and present them in a way that your site’s visitors will appreciate.

Use meta tags to your advantage. While meta titles and tags are not visible on the page itself and is placed on the html head of the page, it is equally important as the visible content audiences see on your page. Metadata helps search engines understand what the site is about. Providing a description that sets your site apart from a hundred other websites with a similar focus is a great way to increase your ranking on the SERPs.

Videos and Images. If you think that videos and images are not part of SEO, think again. Videos and images grab audience’s attention and provide a break from long lines of text. These provide a visual stimulant for your audience and at the same time adds value to your site, especially if you know how to use them properly. Make sure that the videos and images featured on your site are properly labelled to contain the main keywords of your page.

  • Get an experts opinion

Since on-page SEO covers a lot of technical elements that you are still struggling to understand, a team of experts at Grow SEO will be more than willing to help you navigate through the complexities of making your mark online. Contact them through (07) 3063 2115 or email them office@growseo.com.au and their staff will respond to your concerns as quickly as possible.

Related Tag: SEO Brisbane Experts

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GrowSEO August 17, 2018 0 Comments

Why Duplicate Content Hurts Your Site Understanding how to boost your business with compelling ideas

In establishing your business and making your presence felt online, it is important to establish your position. Unlike businesses with physical stores, websites have a tougher time finding its footing because of the volume of competition that is present on the internet. Businesses and websites jostle for position to attain the best ranking and the best possibility to showcase their good or services to a wider market.

This is why implementing a good Search Optimisation strategy on your business’ site important. Search Engine Optimisation or SEO is the practice in which both on the page and off page elements of your site is managed to achieve the best ranking from search engines. Among the elements being optimised are the website’s content, keywords, meta title and tags, backlinks, social media and directories.

SEO is important not only for new websites but for older websites who wish to engage their audience more and motivate them into taking action, leading to leads and conversions. However, without proper knowledge of SEO, those who maintain the websites often fall into the trap of common myths and fail to boost their rankings despite their efforts.

Duplicate content

Since Google implemented a series of updates several years back, it has become a common belief that it imposes severe penalties on sites who carry duplicate or copied content. However, recent excerpts from Google’s Search Quality Evaluator Guidelines indicate that it is not actually duplicate per se that is the issue but rather, pages whose main content are directly copied without no effort, expertise, manual curation, devoted to added value for users. According to the guidelines, these are pages that are given the lowest ranking even if the pages give credit to the original owner of the content.

Despite the fact that search engines don’t actually penalize duplicate content, it is important to note that it does give the lowest ranking to sites that do not add value to their content. This provides a challenge to websites and business owners to level up their online presence by providing original and interesting content for their audience. In turn, their efforts may be rewarded by an increase in their ranking.

Why does duplicate content hurt your site?

Confusion. Search engines crawl through the web to find related content to the searches performed by the users. However, duplicate or unoriginal content makes it confusing for SEs to display the right version of the content.  This also makes it hard for the SEs to figure out which version is needed to be included in their index.

In case your content is exactly the same as other sites, duplicate contents also make the audience doubt the integrity of your content as they wonder who the original owner of the content is.

Loss of authority. When your website’s content is unoriginal, search engines automatically lessen the weight of its relevance to the searches. Original content and ideas are valued by search engines by increased rankings, and at the same time, your audience is engaged by interesting and relevant content that you have to offer.

Inaccuracies and Bounce Rates. When your content is too similar to that of competitors, audiences lose interest and often leave the site. This hurts your business because your market lumps your site together with spam sites and high bounce rates raise a red flag for search engines that your site features low-quality content, leading to lower rankings.

Get an experts’ opinion

To understand the technicalities of duplicate content and content development is no small task and it may often be confusing to business and website owners. This is why the experts at Grow SEO are always on hand to debunk common misunderstandings and help your site become more competitive with an amazing online presence. Drop them a line at (07) 3063 2115 or email them office@growseo.com.au. Their pool of experts will be more than happy to provide you with all the information and support your need for your business to succeed.

Related Tag: Grow SEO

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GrowSEO August 14, 2018 0 Comments

What to Look For When Hiring a Local SEO Consultant For Your Business?

In case you wanted to draw in new visitors to your site you really need to optimise. To be able to do it numerous Website owners turn to a local SEO consultant to meet the company’s traffic needs. Unluckily, some of these “SEO Consultants” are very far from it and they often do more impairment than good. For you to be able to land on the right and best local SEO consultant for your business here are the things you have to look for when employing one:

  • Focus Areas of Expertise

When choosing a local SEO consultant, you must always seek for the one that is concentrated on what your company needs. There are some SEOs that offer things like on-site SEO and mobile optimisation, but not Website redesign; while others offer the whole enchilada.

It is also worth noting that all the information is freely available on a local SEO consultant’s Website, but you must not be afraid to reach out to them through a telephone call. Bear in mind that a local SEO consultant can’t bluff you as effortlessly on the phone. You should also do some research and be ready to ask questions. Remember that the more questions you ask the better.

  • Exceptional Communication Skills

Speaking about the communication skills, the right local SEO consultant for your business is the one that has the capacity to clearly communicate the changes that have to be made on a certain Website. The SEO consultants’ customer service and communication styles differ. With that, you have to look for someone whose method and approach suits best with your needs.

You must also ask the local SEO consultant candidate favours to talk face to face or through phone, Skype, email or even through text messaging. Being aware of the communication channels and having a local SEO consultant with remarkable communication skills will surely help your company to make it to the top of the rankings.

  • Research Process

Research is considered to be the backbone of SEO. With that, the right local SEO consultant for your business is the one that places a lot of importance on research. The moment, you’re interviewing for a potential local SEO consultant, you must ask them about their research procedure. Something that you must pay attention to when talking to them is if they are spending more time talking about the services that they offer or the needs of your company. Bear in mind that each and every campaign is distinctive and must be driven around your firm, its aims and the kinds of consumers that you’re targeting.

  • Previous Performance

Previous performance must always be a factor to consider when looking for a local SEO consultant for your business. It is advised that you check for the client testimonies on the consultant’s Website. Aside from that, you must not be afraid of reaching to the companies who can testify to the local SEO consultant’s performance. In case the local SEO consultant was able to deliver outstanding work; then, their clients must also give positive feedback and commendations. Also, you must also ask about the customer service. Bear in mind that this must be at the top of any firm’s profile.

  • Company Attributes and Features

When looking for a local SEO consultant for your business, you should pay a particular concentration to the following:

  • Transparency and reporting
  • Customer service
  • Thought management and knowledge transmission
  • Company’s position on outsourcing work

Complete transparency and solid reporting are needed for a company to succeed. The reporting will not only demonstrate the performance results from work accomplished, but it will also indicate the areas that necessitate improvement.

In addition, the customer service will surely be apparent even from the first meeting. In case it’s possible, you should meet the team members of the local SEO company you’re planning to employ. Doing so will also help you assess the firm’s thought of leadership. Apart from that, you should also ask about the knowledge transfer or transmission and if any of the team’s member was able to speak at discussions in the SEO space.

It is also worth mentioning that the significance of leadership is that it frequently equates to the structure, which likens to smooth and seamless procedures. When it comes to the attending conferences and knowledge transfer, these qualities help fortify and strengthen the company’s brand. To be able to make things a lot easier, you can simply Google the name of the local SEO consultant; those with good status in the SEO space will certainly stand out.

In searching for the local SEO consultant for your business, you must also ask about outsourcing. In case any of the work was outsourced, discover the name of the firm that’s being utilized. Outsourcing isn’t certainly bad, but it must be inspected and scrutinized.

  • Value

In the world of SEO, you typically acquire what you paid for. From time to time, an SEO consultant may charge more than what the competitor charge. But then, if you’re able to find all the qualities and characteristics that were cited here in this article, then that may be the right local SEO consultant for your business. Keep in mind that in SEO, cheaper isn’t the better at all times.

If you’re still looking for the best local SEO consultant for your business you may want to check out Grow SEO and give us a call at (07)3063 2115 to learn more about the SEO services we are offering. Grow SEO can surely provide all your SEO needs.

 

Related Tags: SEO Service Brisbane | SEO Services Company Brisbane

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GrowSEO August 10, 2018 0 Comments

The Top 3 Reasons Why your GMB Should Be Optimised Correctly And Helps With Local SEO

Each and every business owner who has a site is looking for techniques to be noticed in the search engine results. At present, there are tons of strategies to achieve a good ranking as a local business. One of which is through the use of Google My Business (GMB). Read on and learn more about GMB and why your GMB should be optimised correctly through this article.

  • Google My Business (GMB) Brief Background

For some reference, Google My Business is an easy-to-utilise tool for organisations and businesses to manage the firm’s online presence across the biggest search engine company including the Search and Maps. Through authenticating and editing the business’ information, its owner can help the customers find and communicate with them the story of the business.

  • How Does GMB Works?

Getting started with GMB is very easy. All you have to do is to create an account and then claim your business. After you’re done filling out the necessary details, you’ll now obtain a real-life postcard coming from the biggest search engine company on the address that you’ve provided. This postcard is the only evidence that you’re the one who owns the business that was listed at the address.

The moment it was confirmed, you can now start filling out the essential details and check out how your listing is performing. It is also worth noting that you can even have regular insights to perceive how many clicks impressions, and even the number of subscribers your listing got throughout the period. This is considered to be a great way of having a feel of how your business is seen by Google and most importantly the customers.

Additionally, you must also bear in mind that Google My Business isn’t a catch-all tool. It needs to work in partnership with your on and off-site SEO. You won’t land at the top of the chart in case your profile is incorrect. Also, you won’t be able to reach the top deprived of a well-optimized Website as well as localised content. Always remember that these things work together

  • Why Your GMB Should Be Optimised Correctly?

Now that you already know how GMB works, you must now become knowledgeable of the reasons why your GMB should be optimised correctly. Here are the top 3 reasons:

1. Be Seen Online By More People

Managing your company’s GMB listing will be your first step on the way to grow your local business in the biggest search engine firm as well as offline. One of the main reasons why your GMB should be optimised correctly is that it will help your listing to appear when possible customers are looking for businesses like yours on Google Maps or even on Google Search. GMB makes it easier to make and update your business’ listing; therefore you can be found easily and it will bring the customers in.

2. Obtain More Leads

Another reason why your GMB should be optimised correctly is that it will get more leads. Unclaimed listings are highlighted with “Own this business?” message coming from Google. This makes it appear as though the company or the business owners are unconcerned. On the other hand, the listings which are complete with images, reviews, and an indication of communication with the users are expected to obtain more leads compared to the ones that are incomplete or have incorrect details.

3. Better Ranking

Listings that have more content which includes the images, reviews, opening hours and other details are ranking greatly in the Local Pack. This is one of the reasons why your GMB should be optimised correctly because doing so will improve your probabilities of appearing higher and more recurrently in Google’s Local Pack, Local Finder, Google Maps, Knowledge Panel and others.

Now that you already know more information about GMB, how it works and why your GMB should be optimised correctly, it is hoped that you’ll be able to use this tool for your benefit. In case you need help in optimising your GMB listing you can ask help from GROW SEO by calling us at (07) 3063 2115 or by heading to our Website.

Related Tag: SEO Pricing

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GrowSEO August 3, 2018 0 Comments