Boost your business’ performance by landing on top of SERPs
If your company has a website, you might be wondering what the fuss is about website rankings and why it is important to land on the top page. In the wide space covered by the internet and with the amount of competition available online, you may think that simply catering to what you want and what the audience wants would already cut it.
However, in doing business online, there is one more party to add to the equation and that is the search engine. Studies conducted by SearchEngineWatch.com indicated that getting your company’s site on the top page gives it a 36.4 percent chance of being seen by your target market with the chances of being noticed being reduced with each succeeding page. With this in mind, would you still be content with ranking on the fifth page?
What do you need to do to improve your website rankings?
Search Engine Optimization. Search Engine Optimization is one of the most effective tools to engage your audience with the use of elements found in your site. This means that companies use these elements to make it easier for search engines to crawl and understand the content and structure of your website. Among these elements are the keywords, navigability, and links, among other factors. The best part is that SEO drives traffic to your site organically, which means you don’t have to shell out extra bucks for paid ads to promote your site.
Incidentally, there are two types of Search Engine Optimization that you need to master in order to make headway into SERPs.
On site SEO. On site SEO entails companies and content managers to use the elements within the site like content, links, as well as design and navigability to encourage organic traffic and rank high in the SERPs.
Off site SEO. Offsite SEO is also another method to generate organic traffic to your site but with the use of elements that are not found within the site. One method is with the use of link building or getting reputable sites to link bank to your site. Another technique is marketing content, which entails the creation and sharing of content like blogs, articles, images and social media links to indirectly promote brands. Social media marketing is also considered a form of offsite SEO.
Ensure relevant content. Part of the new algorithms of search engines like Google is not only to find keywords so keyword stuffing could actually hurt, and not help your site. Rather, search engines have become more sophisticated and now understand relevant words and synonyms that could help you build more compelling content. However, you must also ensure that your page does not only have quality keywords but would also be useful for your audience as well. Provide information that is unique and engaging to keep them coming back to your site.
Update your content regularly. For companies, it is always a plus to maintain the website by posting fresh content regularly. Updating content is a great indicator that the site is doing its best to maintain its relevance, which is also a boon for search engines.
Metadata. You would have heard of the term metadata when you are familiar with SEO. The use of metadata which are information about your site inserted in between the <head> tags help you get noticed by search engines to boost you to the top of the rankings.
In using metadata, make sure to pay close attention to the title metadata, which displays the page title of your company’s site. The description metadata is the text description that browsers will use for search page returns. Make it compelling to get audiences to pay a visit. Another important element is the keyword metadata which are the keywords and keyword phrases that users may need to search for your site. Make sure to include relevant keywords but don’t overdo it and maintain it to 6-8 keyword phrases that are clear and concise.
Make your site link worthy. It’s not just enough to include links in your site and encourage action by using phrases like click here. Add value to the links by actually presenting them in a way that your visitors, and search engines will understand. Instead of using click here, name the links with keyword rich text.
Don’t disregard the alt tags. The alt tags may be short addendums to the tags but it is also very important to boost the ranking of your site. They are alternative text descriptions and, if used properly could be quite handy in directing search engines to your site in addition to elements already mentioned in this article.
We’re here to help
Improving website rankings is the goal of each and every company who owns a site on the worldwide web. With the stiff competition online, it helps to seek the advice of professionals in the field to guide you in reaching your goal of improving traffic and visibility for your company and your services.
Call the Grow SEO team now through (07) 3063 2115 or send them an email and discuss how they can help your